What are the responsibilities and job description for the Sr. Manager, Sales Strategy position at Ferrara?
Job Location : Chicago
Want to make an impact?
The National Sales Strategy Sr. Manager will drive collaboration across functions and develop go-to-market strategy & execution plans for each Brand. They will be a functional extension of the Sales & Brand teams that effectively strategies, communicates and executes key business initiatives with the goal of enabling the sales force to drive profitable and sustainable sales growth. This role is also integral in facilitating Integrated Commercial Planning (ICP), a process that ensures the development of strategic, actionable, and aligned business plans. This is a highly complex position that requires ability to prioritize, manage key stakeholders, and deliver growth expectations.
Partnership with Brand teams will include but not be limited to innovation planning, aligning to shopper big bets by brand, developing price pack architecture on base & innovation items, brand health tracking, sales communication, and long-term planning.
Partnership with the Sales team will include but not be limited to developing go-to-market strategies for innovation and big bet display programs, identifying market white space and problems to solve, communicating key updates and priorities, developing toolkits that enable sell-in of innovation and distribution opportunities, and serving as the ICP (Integrated Commercial Planning) Brand lead.
Ways you will make a difference
- Collaborate with and lead multiple internal cross-functional groups (e.g., Marketing, Finance, Supply Chain, Revenue Management, Category Management, Commercialization) to drive brand initiatives
- Engage with Marketing to provide the voice of sales and customers in strategic initiatives; evaluate and recommend go / no-go action based on the viability of a strategic initiative
- Develop national Brand selling stories and toolkits that arm the Sales team to sell-in to customers and drive clear strategic direction and a call to action
- Leverage key internal forums to communicate key initiatives, updates and expectations to the Sales team
- Develop a deep understanding of retailers, consumers and brands (via SWOT analysis, competitive assessment) and apply that understanding to develop brand plans and strategies
- Lead the development of go-to-market strategies for key innovation launches and big bet display programs across Distribution, Shelving, Merchandising and Pricing
- Collaborate with cross-functional team to develop and refine long-term innovation pipeline and portfolio strategies that maximize value and align with category vision
- Engage with Channel teams to develop an understanding of what is needed on-going to drive success of sell-in and performance with retailers
- Perform special projects as required
Skills that will make you successful
Experiences that will support your success
What We Offer
At Ferrara, we're proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO).
Eligible employees may also receive an annual bonus based on company performance.
Learn more about our benefits at https : / / flimp.live / Ferrara-Candy-2025-OE-QR
Compensation
The salary range for this position is $125,000 - $170,000 annually.
Salary : $125,000 - $170,000
