What are the responsibilities and job description for the Field Marketing Manager position at Fieldguide?
About Us :
Fieldguide is establishing a new state of trust for global commerce and capital markets through automating and streamlining the work of assurance and audit practitioners specifically within cybersecurity, privacy, and ESG (Environmental, Social, Governance). Put simply, we build software for the people who enable trust between businesses.
We're based in San Francisco, CA, but built as a remote-first company that enables you to do your best work from anywhere. We're backed by top investors including Bessemer Venture Partners, 8VC, Y Combinator, Floodgate, Elad Gil, Justin Kan, Qasar Younis, Eric Ries, and more.
We value diversity - in backgrounds and in experiences. We need people from all backgrounds and walks of life to help build the future of audit and advisory. Fieldguide's team is inclusive, driven, humble and supportive. We are deliberate and self-reflective about the kind of team and culture that we are building, seeking teammates that are not only strong in their own aptitudes but care deeply about supporting each other's growth.
As an early stage start-up employee, you'll have the opportunity to build out the future of business trust. We make audit practitioners' lives easier by eliminating up to 50% of their work and giving them better work-life balance. If you share our values and enthusiasm for building a great culture and product, you will find a home at Fieldguide.
About the Role :
Fieldguide is seeking a strategic and results-driven Field Marketing Manager to lead the strategy, planning and execution of tradeshows and field events. This role is instrumental in connecting with our target audience through impactful, localized, event-driven marketing strategies. As a key member of the marketing team, you will collaborate closely with sales and cross-functional teams to generate pipeline, accelerate deals, and deepen customer and partner relationships. This is an exciting opportunity for a marketing professional who thrives in a dynamic environment and is passionate about creating memorable experiences with measurable results.
What You'll Do :
- Own the strategy, planning and execution of event-driven marketing strategies that align with Fieldguide's business objectives.
- Manage all aspects of event planning, logistics, and execution, from concept to post-event analysis.
- Collaborate with sales teams to create account-specific and regional event strategies designed to generate new pipeline, accelerate deals, and deepen customer and partner relationships.
- Work closely with sales, product marketing, demand generation, ABM, and customer success teams to ensure alignment on messaging, goals, and deliverables for all
- event initiatives.
- Tailor events to resonate with specific regions, customer segments, and industries, ensuring maximum relevance and engagement.
- Source, negotiate, and manage vendor partnerships to deliver high-quality event experiences on time and within budget.
- Partner with alliances and co-host events with partners to elevate event impact, including co-branded marketing efforts and joint events.
- Track, analyze, and report on event performance metrics to assess ROI and identify areas for optimization.
- Leverage learnings to continuously iterate and improve future programs.
- Manage budgets for events and programs, ensuring efficient allocation of resources and adherence to financial plans.
- Travel to events as needed (up to 30%) to oversee execution, ensure brand consistency, and create engaging and impactful onsite experiences.
About You :
More about Fieldguide :
Fieldguide is a values-based company. Our values are :
Some of our benefits include :
