What are the responsibilities and job description for the Head of Design position at Fifth Third Bank, N.A.?
Fifth Third Bank, N.A. Head of Design Chicago, Illinois Apply Now
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GENERAL FUNCTION : The Head of Design and Brand is responsible for leading and overseeing the design strategy and execution across physical products, digital experiences, retail environments, and workplace design. This role involves collaborating with cross-functional teams to drive innovation, enhance user experience, and ensure consistent brand identity within the sector. This role will play a pivotal part in shaping the company's design vision and driving its growth through impactful and user-centric design solutions tailored to financial services. Responsible and accountable for risk by openly exchanging ideas and opinions, elevating concerns, and personally following policies and procedures as defined. Accountable for always doing the right thing for customers and colleagues, and ensures that actions and behaviors drive a positive customer experience.
ESSENTIAL DUTIES & RESPONSIBILITIES :
- Lead and oversee the design team, providing guidance and mentorship to ensure the highest quality of design output.
- Develop and implement the company's design and brand strategy, aligning it with overall business goals and objectives specific to the financial industry.
- Collaborate with product management, engineering, and marketing teams to ensure seamless integration of design and brand across all financial touchpoints, including digital banking, investment platforms, and customer service interfaces.
- Drive innovation and creativity within the design team, fostering a culture of continuous improvement and pushing boundaries in financial design thinking.
- In partnership with our data sciences group, conduct market research.
- Stay updated on industry trends, regulatory requirements, and customer preferences to inform design and brand decisions and maintain a competitive edge.
- Manage the design budget, ensuring efficient allocation of resources and cost-effective design solutions.
- Establish and maintain design and brand standards and guidelines, ensuring consistency and brand integrity across all financial design deliverables.
- Oversee the development and execution of user-centered design processes, including user research, prototyping, and usability testing, with a focus on physical products, digital experiences, retail environments, and workplace design.
- Discover new possibilities for relevance in the marketplace through understanding value from the customer perspective and align stakeholders around the implications of these for the organization's future business.
- Employ a variety of tools and techniques to uncover latent customer needs and derive new insights from observation and direct customer experiences, ensuring input is represented in initiative selection.
- Develop a framework to ensure innovation activities are de-risked across the process, including strategic, resource, operational, and cultural risks.
- Champion the brand's visual identity and messaging, ensuring it resonates with target audiences and is consistently applied across all channels.
- Collaborate with marketing and communications teams to create compelling brand narratives and campaigns that enhance brand awareness and loyalty.
- Infuse Design Thinking and Innovation Methods into Fifth Third Bank.
- Collaborate with external design agencies and freelancers as needed to augment in-house design capabilities.
- Present design concepts and strategies to senior leadership and stakeholders, emphasizing the impact on customer experience and business outcomes.
SUPERVISORY RESPONSIBILITIES : Responsible for fostering a culture of employee engagement by leading impact planning sessions, providing employees timely, candid and constructive performance feedback, developing employees to their fullest potential by providing challenging opportunities, developing the appropriate talent pool to ensure adequate bench strength and succession planning, and recognizing and rewarding employees for accomplishments.
MINIMUM KNOWLEDGE, SKILLS & ABILITIES REQUIRED :
WORKING CONDITIONS :
Head of Design
Total Base Pay Range : 152,100.00 - 327,000.00 USD Annual
Fifth Third Bank, National Association is proud to have an engaged and inclusive culture and to promote and ensure equal employment opportunity in all employment decisions regardless of race, color, gender, national origin, religion, age, disability, sexual orientation, gender identity, military status, veteran status or any other legally protected status.
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Salary : $152,100 - $327,000
