Social Media Specialist

If you possess the skills and the ability to create, manage and design on-line platforms this could be for you! You must have graphic experience along with motion graphics. Some qualities needed will also include public speaking, must be camera friendly, ability to be personable, having fun while networking and being able to work after hours and on weekends. This position will encompass all four offices of Filer Credit Union and will include collaboration with all departments with-in Filer Credit Union, but the main location will be at Main in Manistee.

POSITION DESCRIPTION

Position Title: Social Media Specialist

Department: Marketing

Classification: Non-Exempt

REPORTING RELATIONSHIPS

Position Reports To: Innovation Director

Positions Supervised: N/A

POSITION PURPOSE

Responsible for creating, managing and designing an online presence using various forms of social media platforms. The creation and design will increase the visual branding of Filer Credit Union, build a target of website traffic within our communities forming awareness and engagement, while monitoring interactions of conversations and analyzing information to improve strategic growth. Graphic design and motion graphics will be necessary to solidify visual messaging via social channels.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Assumes responsibility for developing and maintaining Social Media platforms.

a. Respond and maintain all social media platforms while working independently in a fast-paced environment.

b. Co-Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

c. Generate, edit, publish and share content (original text, images, video, etc.) that builds meaningful connections and encourages community members to act.

d. Set up and optimize company pages within each platform to increase the visibility of company’s social content

e. Moderate all user-generated content in line with the moderation policy for each community

f. Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

g. Collaborate with all departments and clients to manage and coordinate identified actions needed to complete designs and social campaigns.

h. Create dynamic motion graphics from concept to output execution incorporating typography, visual effects and sound design to enhance the overall impact and engagement of content

i. Support various platforms and channels including social media, websites and digital advertising

j. Participation in Community Relations activities as assigned

k. Other tasks related to social media assigned by department head (Director of Innovation)

l. Possesses the knowledge and skills in industry-standard design tools, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.)

m. Possesses the knowledge and skills in modern social media tools, such as Canva, Capcut, Etc.

2. Assumes responsibility for developing and supporting a wide range of social media activities.

a. Designs, develops, and implements social media platforms and materials for Filer Credit Union.

b. Evaluates social media platforms for strategic growth, planning and inspiration of others.

c. Attends events related to Filer Credit Union.

d. Develops social media designed for all events pertaining to Filer Credit Union.

e. Works with team and relevant consultants to brand Filer Credit Union

f. Clearly articulating Filer Credit Union’s mission and culture in all designs.

g. Delivers a professional public relations image for themselves and Filer Credit Union.

3. Assumes responsibility for effective communication between Innovations Director, Filer Credit Union staff and the public.

a. Excellent writing, editing (photo/video/text), presentation and communication skills.

b. Manages social media relations and maximizes social media opportunities, keeping Innovation Director abreast when the credit union is featured on any social media channel.

c. Effectively conveys information as needed verbally, in email and in writing as needed.

d. Attends, prepares, and participates in all required events and meetings.

e. Responds to email, voicemail and inquiries in a timely manner.

4. Assumes responsibility for establishing and maintaining effective working relationships with staff and management.

a. Supports personnel with other duties as needed.

b. Coordinates with related departments as required.

c. Ensures work area is clean secure and well maintained.

d. Stays current in all social media platforms.

e. Comply with U.S. Patriot Act and the Credit Union’s Bank Secrecy and OFAC Policies and procedures.

f. Comply with the Gramm-Leach -Bliley Act and the Credit Union’s Information Security program, maintaining the privacy and security of information, systems, and locations.

6. Credit Union Employee

a. Ensures work area is clean, secure, and well maintained.

b. Assumes responsibility for related duties as required or assigned.

c. Participates in credit union committees and special events that may be afterhours and or weekends.

d. Completes special projects as assigned.

e. Other duties as assigned by manager.

7. Professional Development

a. Network and attend functions outside of credit union.

b. Community involvement.

c. Team collaboration, provide assistance, support to all credit union staff.

d. Ensures the Credit Union’s professional reputation is maintained both internally and externally.

e. Represents the Credit Union in contacts with business and trade professionals.

f. Continual training and education.

g. Maintain and advance thorough knowledge of social media platforms, procedures, guidelines, and regulatory requirements.

h. Demonstrates a commitment to professional ethics and complying with all credit union policies, as well as Federal and State compliance policies.

i. Attends seminars and online webinars/courses.

PERFORMANCE MEASUREMENTS

1. Effectiveness of Social Media Platforms

2. Response to website traffic, engagement of members, customers and staff.

3. Communication, verbal, email and written.

4. Social Media objectives are coordinated with the credit union strategic plan

5. All designs are well administered in accordance with Filer Credit Unions Mission and Vision

6. Department functions are conducted in accordance with credit union policies and procedures

7. Effective working relations exist with credit union personnel, clients and members

8. The credit union’s professional reputation is maintained

QUALIFICATIONS

Education/Certification: Bachelor’s degree in marketing, public relations, social media, journalism or equivalent experience.

Required Knowledge: Knowledge of computer applications.

Knowledge of designs and design programs.

Understanding of social media function.

Sensitive to the unique needs of staff, members and vendors.

Understand the Google Analytics platform and the opportunities it provides.

Experience Required: Two years of related experience. Proven work experience in social media or as a digital media specialist.

Skills/Abilities: Well Organized.

Attentive to detail.

Excellent communications and public relations abilities.

Ability to work effectively with employees, members, vendors, etc.

Knowledge and ability to work with computers, technology and design programs, both motion/designs.

Analytical, efficient and capable of solving complex social media challenges.

PHYSICAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

• Able to sit/stand/walk as job requires.
• Exert up to 10lbs of force occasionally with the ability to lift 50lbs.
• Able to converse with members confidently, adequately, and accurately.
• Regular and reliable job attendance and punctuality.

WORKING CONDITIONS

None: No hazardous or significantly unpleasant conditions (such as in a office).

MENTAL ACTIVITIES AND REQUIREMENTS OF THIS POSITION

Reasoning Ability: Ability to apply logical or scientific thinking to define problems, collect data, establish facts, and draw conclusions.

Able to interpret a variety of technical instructions and can deal with multiple variables.

Mathematics Ability: Ability to compute discount, interest, profit, and loss; commission markup and selling price; and ratio, proportion, and percentage.

Able to perform very simple algebra.

Language Ability: Ability to read a variety of books, magazines, instruction manuals, atlases, and encyclopedias.

Ability to prepare memos, reports, and essays using proper punctuation, spelling, and grammar.

Ability to communicate distinctly with appropriate pauses and emphasis, correct pronunciation (or sign equivalent), and variation in word order using present, perfect, and future tenses.

INTENT AND FUNCTION OF JOB DESCRIPTIONS

Job descriptions assist organizations in ensuring that the hiring process is fairly administered and that qualified employees are selected. They are also essential to an effective appraisal system and related promotion, transfer, layoff, and termination decisions. Well-constructed job descriptions are an integral part of any effective compensation system.

All descriptions have been reviewed to ensure that only essential functions and basic duties have been included. Peripheral tasks, only incidentally related to each position, have been excluded. Requirements, skills, and abilities included have been determined to be the minimal standards required to successfully perform the positions. In no instance, however, should the duties, responsibilities, and requirements delineated be interpreted as all-inclusive. Additional functions and requirements may be assigned by supervisors as deemed appropriate.

In accordance with the Americans with Disabilities Act, it is possible that requirements may be modified to reasonably accommodate disabled individuals. However, no accommodation will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organization.

Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.

KD 1-2025

Job Type: Full-time

Expected hours: 40 per week

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible schedule
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Evening shift
• Monday to Friday
• Weekends as needed

Ability to Commute:

• Manistee, MI 49660 (Required)

Work Location: Hybrid remote in Manistee, MI 49660