Lifecycle Marketing Specialist Sr

Purpose of Role

Responsible for building and optimizing customer journeys across email and SMS, utilizing a deep understanding of Salesforce Marketing Cloud to create high-quality touchpoints that guide users through the funnel. Works closely with our design, marketing, content, and data teams to refine lifecycle strategies, drive acquisition, and ensure customers receive the best digital experience at every stage.

Expectations

• Designs and implements email/SMS journeys in Salesforce Marketing Cloud that target critical drop-off points in the funnel, converting prospects into engaged customers.
• Tracks key metrics for email/SMS performance, using data insights to recommend optimizations.
• Sets up A/B tests within journeys to continuously enhance engagement and effectiveness, analyzing results to identify winning strategies.
• Partners with our data analyst to establish standardized reporting, providing actionable insights on campaign performance and opportunities for improvement.
• Serves as the go-to expert on high-quality email production, ensuring campaigns are well-designed and aligned with best practices in email marketing.
• Stays current with email/SMS marketing trends, technologies, and regulations to drive best-in-class experiences that meet or exceed industry standards.
• Performs other duties as assigned.    

Reports To

• SVP, User Experience Design

Direct Reports

• None

Qualifications

QUALIFICATIONS - EDUCATION - REQUIRED

• Bachelor's Degree

QUALIFICATIONS - EDUCATION - PREFERRED

QUALIFICATIONS - EDUCATION - FIELD(S)/PROFESSION(S)

QUALIFICATIONS - EXPERIENCE/SKILLS/COMPETENCIES

• Minimum 5 years of experience with lifecycle marketing, email/SMS marketing, and marketing automation, preferably with Salesforce Marketing Cloud.
• Experience with Salesforce Marketing Cloud Studio Tools and Salesforce Marketing Cloud Builder Tools.
• Extensive understanding of email marketing g best practices, including compliance, deliverability, and trends.
• Extensive understanding of content marketing best practices that drive digital engagement.
• Strong analytical skills, with experience in interpreting data to drive campaign improvements and strategic decisions.
• Successful experience setting up and analyzing A/B tests within marketing campaigns to improve engagement metrics.
• Familiarity with Agile workflows and the ability to work effectively in an iterative, fast-paced environment.
• Experience in fintech or a similar regulated industry with digital buying paths preferred.
• Understanding of growth marketing principles and strategies to drive acquisition and retention preferred.

Compensation

The base salary range for this position is ($85,300 - $142,100) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for this job opportunity is 5/5/2025. 

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. 

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.

Salary : $85,300 - $142,100