What are the responsibilities and job description for the Traditional Media Director position at Finance of America?
Purpose of Role:
Responsible for leading the strategy, execution, and performance of the company’s TV and Direct Mail channels. Collaborates with media agencies and vendors to execute innovative campaigns that drive measurable results.
Expectations:
- Leads the strategy, execution, and performance for TV and Direct Mail channels, ensuring campaigns meet business goals.
- Manages and mentors a team of marketing associates, setting clear goals and providing support to achieve success.
- Partners with media agencies and vendors to execute campaigns that deliver efficient outcomes.
- Manages creative approvals using Wrike, and ensures compliance with legal and regulatory standards.
- Owns monthly budgeting, key performance indicator (KPI) setting, and performance reporting.
- Analyzes and presents results to stakeholders, identifying trends and opportunities.
- Leverages data and analytics tools (Excel, Tableau, Power BI) to identify opportunities for optimization and resolve challenges in real time.
- Develops and executes a testing and innovation roadmap to drive continuous improvement and effectiveness within each channel.
- Performs other duties as assigned.
Reports To:
- VP Marketing, Creative & Content
Direct Reports:
- Two Marketing Associates
Qualifications
QUALIFICATIONS - EDUCATION - REQUIRED
- Bachelor's Degree
QUALIFICATIONS - EDUCATION - PREFERRED
QUALIFICATIONS - EDUCATION - FIELD(S)/PROFESSION(S)
- Marketing, Communications, Business, or related field.
QUALIFICATIONS - EXPERIENCE/SKILLS/COMPETENCIES
- Minimum 5 years of marketing experience, with a strong focus on media, particularly DRTV and Direct Mail.
- Experience with Over-the-Top (OTT) TV ad placement preferred.
- Expertise in large-scale, direct response, business-to-consumer (B2C) lead generation.
- Hands-on media buying experience, including traditional media and direct response television.
- Strong proficiency with analytics tools (Excel power user, Tableau, Power BI) to interpret campaign performance and guide decision-making.
- Exceptional organizational and project management skills to handle multiple campaigns and stakeholders effectively.
- Strong interpersonal and communication skills to lead teams and collaborate with external vendors.
- A strategic mindset with the ability to innovate and adapt in a fast-paced environment.
Compensation
The base salary range for this position is ($125,000 - $150,000) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.
Additional Information
The application deadline for this job opportunity is 3/10/2025.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.
Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.
Salary : $125,000 - $150,000
