What are the responsibilities and job description for the Digital Media Lead Specialist position at Financial Communications Society?
At MFS, you will find a culture that supports you in doing what you do best. Our employees work together to reach better outcomes, favoring the strongest idea over the strongest individual. We put people first and demonstrate care and compassion for our community and each other. Because what we do matters – to us as valued professionals and to the millions of people and institutions who rely on us to help them build more secure and prosperous futures.
THE ROLE
MFS manages its advertising program in-house, leveraging agency partnerships for media and production. The Digital Media Lead Specialist manages advertising (OLA, Paid Social, Search, etc.) related activities in connection with MFS’ marketing, channel, and enterprise goals. As part of the Digital Media team, this role manages and implements advertising campaigns in multiple markets managing a variety of media types including digital banners, native, pre-roll, social, search, broadcast, out-of-home.
WHAT YOU WILL DO
- Contribute to the strategic planning process together with senior leaders for advertising development.
- Together with the Digital Media team, support the development and implementation of all paid media campaigns aligning with key integrated marketing and brand-building efforts.
- Own the extensive details of advertising and landing page development created in-house, facilitating all work from concept to final deliverable. Ensure the landing page meets the expected user experience / call-to-action.
- Own all media activities (deadlines, closing dates, material due dates, creative technical specs, tracking UTMs) and securing critical media specs and ad delivery details; liaise with agencies and publishers. Own problem solving and immediate remediation for all issues.
- Work with in-house teams to manage underlying ad creation details, partnering with communication and marketing managers, creative, production, publishing, video, social media, and analytics teams, as well as Compliance, content and investment teams as needed throughout the campaign process.
- Support and adhere to detailed processes following Compliance guidelines and adhering to our project management tool, Workfront. Recommend process enhancements when possible.
- Create and manage timeframes and due dates ensuring on-time campaign deliverables coordinating with project management team.
- Develop and manage creation of detailed Paid Social trafficking sheets with images, text, links, UTMs, URLs, et al, used to launch campaigns in multiple markets.
- Own the Paid Search program for multiple regions globally.
- Partner with the Analytics team to support the detailed process of creating UTM tags and tracking codes. Ensure all has been implemented correctly.
- Manage thought leadership content and oversee the various versions and formats required for placement throughout the campaign.
- Manage our outside creative SAG talent vendor to ensure all spots have current talent, music, imagery rights, and oversee management of residual payments as needed.
- Liaise with other outside agencies as needed, and ensure on-time and on-budget campaign executions.
WHAT WE ARE LOOKING FOR
If any applicant is unable to complete an application or respond to a job opening because of a disability, please contact MFS at 617-954-5000 or email talent_acquisition@mfs.com for assistance.
MFS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws.
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