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Director of Content Strategy

Financial Health Network
Washington, DC Full Time
POSTED ON 1/20/2025
AVAILABLE BEFORE 4/20/2025

Director of Content Strategy- Contractor (with potential to become Permanent)

1 year assignment

SCOPE OF ROLE

Come join the team on the front lines of consumer financial health. The Financial Health Network is seeking a Director of Content Strategy to join our Marketing and Communications team to actively drive impact across a portfolio of financial services organizations. The Director of Content Strategy will drive Financial Health Network's content vision and produce high-quality, thought-provoking content across multiple channels. This role is ideal for a strategic content leader who thrives on storytelling, engaging audiences, and building relationships with high-level internal and external stakeholders. This position will lead initiatives including podcast management, thought leadership content creation, social media strategy, and multi-channel content repurposing to increase the reach and impact of Financial Health Network's message.

EDUCATION

Bachelor's degree in Communications, Marketing, Journalism, or a related field.

LOCATION

Chicago, Washington D.C., or Fully Remote (U.S. Based)

PROPOSED SALARY RANGE

123,000-$135,000

The skills and experience of qualified candidates will determine the exact compensation for which this job is filled.

QUALIFICATIONS

  • 10 years of experience in content strategy, editorial management, or similar roles, with proven experience managing multi-channel content initiatives.
  • Strong understanding of podcast production, social media strategy, and content repurposing techniques.
  • Experience liaising with C-level executives and high-profile stakeholders, with exceptional professionalism and communication skills.
  • Data-driven with a keen ability to analyze content performance and adapt strategies accordingly.
  • Proficiency in content management systems, social media platforms, and analytics tools.
  • Excellent writing, editing, and project management skills.
  • Strong business acumen, with the ability to align content strategies with organizational goals.

RESPONSIBILITIES

Content Generation & Strategy

  • Editorial Calendar : Maintain an editorial calendar that aligns content initiatives with the organization's themes and priorities, ensuring a cohesive narrative across all channels.
  • Content Repurposing : Identify opportunities to repurpose and extend existing content to reach new audiences and meet diverse needs.
  • New Content Identification : Generate new content ideas to support key topics and initiatives, positioning Financial Health Network as a thought leader in financial health.
  • Audience Segmentation & Personalization : Tailor content strategies to different audience segments, enhancing engagement and relevance.
  • Executive & Thought Leadership Content : Collaborate with thought leaders to develop original content, crafting messaging on behalf of Financial Health Network.
  • Member-Specific Content : Develop and curate content that provides value to Financial Health Members, fostering a sense of community and engagement.
  • Diversity & Inclusivity : Ensure diverse voices and perspectives are represented in all content to foster inclusivity.
  • SEO & Content Optimization : Work closely with the Digital team and cross-functionally to optimize content for search engines, enhancing visibility and driving organic engagement.
  • Supporting and collaborating with content production for Financial Health Network's annual EMERGE conference, ensuring cohesive, high-impact content for pre / post engagement.
  • Collaborate internally with relevant stakeholders to identify key event participation, aligning with global event and brand strategy.

    • Podcast Production & Strategy

  • Guest Generation and Ideation : Lead guest recruitment and develop episode concepts that align with organizational goals and audience interests.
  • Discussion Guide & Talking Points : Create discussion guides and talking points for hosts, ensuring key messages and insights are communicated effectively.
  • Stakeholder Liaison : Serve as the primary contact for C-level guests, internal stakeholders, and external communications teams to facilitate episode coordination and preparation.
  • Episode Editing Oversight : Manage the editing process to ensure a polished, professional final product that aligns with brand and quality standards.
  • Supporting Copy Review : Draft and review promotional copy and episode summaries that capture key takeaways and drive engagement.
  • Reporting & Analytics : Collaborate with the Digital team to analyze and report on podcast performance, using insights to refine and grow the series.

    • Social Media Strategy

  • Channel Management : Lead the content strategy for Financial Health Network's primary social media channels, with a focus on audience engagement and brand alignment.
  • Executive Profiles : Support executive presence on social media by crafting and curating content that elevates Financial Health Network's leadership voice.

    • Newsletter, Blog, and Web Content

  • Newsletter Strategy & Execution : Drive content planning, drafting, and editing for newsletters, ensuring timely and valuable communications to subscribers.
  • Blog & Thought Leadership : Develop blog posts and thought leadership articles that engage readers and establish Financial Health Network as an authority in the field.
  • Website Content Management : Oversee regular updates and assessments of key pages, using data insights to refine and optimize popular content.

    • Team Integration & Vendor Coordination

  • Team Collaboration : Work seamlessly with the Marcom team to ensure alignment across projects and support cross-functional content initiatives.
  • Vendor Coordination : Work with external agencies, freelancers, and content vendors as needed, ensuring high-quality and timely deliverables that meet content goals.

    • ABOUT FINANCIAL HEALTH NETWORK

    Make an impact in the financial lives of millions with our growing organization. The Financial Health Network is the leading authority on financial health. We envision a future where all people, especially those who are most vulnerable, have the day-to-day financial systems they need to be resilient and thrive. We are a trusted resource for business leaders, policymakers and innovators united in a mission to improve the financial health of their customers, employees and communities. Through groundbreaking research, advisory services, and opportunities for cross-sector collaboration, we advance awareness,

    understanding and proven best practices in support of improved financial health for all. The Financial Health Network is a highly collaborative environment, seeking people who share our values.

    Financial Health Network's commitment to Diversity, Equity, and Inclusion is central to our talent acquisition approach and processes. Our mission to improve financial health for all, especially the most vulnerable, can only be accomplished through a diverse population of employees at all levels who are representative of the many communities we seek to impact. We strive to recruit, hire, develop, empower, and retain talented individuals at all levels across various dimensions of diversity and intersectionality including, but not limited to, race, ethnicity, sexual orientation, gender identity, gender expression, religion, age, neurodiversity, disability status, veteran status, and citizenship. We welcome and need your unique voice and look forward to having you join our team!

    We will provide equal employment opportunities to all applicants without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. We will provide reasonable accommodations to allow an applicant to participate in the hiring process (e.g., accommodations for a job interview) if so requested.

    TO APPLY

    Our mission is very important to us, and we would like to know why you would like to be a part of the Financial Health Network. Please submit a compelling cover letter and resume with your application.

    Salary : $123,000 - $135,000

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