Marketing Director

A local and well established law firm in Columbia, SC is looking to add a Marketing Director to their team. This is a new position due to an increased need in-house versus using outside agencies exclusively. This role will be responsible for overseeing and directing the firm’s marketing efforts to drive leads, sign cases, and build brand awareness. It will involve the strategic development and execution of marketing initiatives for multiple practice areas within the firm with an emphasis on digital and grass roots marketing.

Responsibilities:

• Work cross-functionally with Operations and Finance to establish a marketing budget. Track, manage, and work within that budget to achieve objectives.
• Lead development of a long-term marketing plan and implementation of strategies to achieve increased market share.
• Build awareness of firm as a trusted, compassionate legal services provider statewide.
• Oversee all digital marketing efforts, including website management, social media platforms, and email campaigns.
• Cultivate relationships with media outlets, civic organizations, and community leaders to enhance brand recognition.
• Plan and execute events, team-building activities, and public outreach programs, to strengthen internal and external connections.
• Create engaging and persuasive content, including written content, images, and videos, to attract and retain a targeted audience.
• Create editorial calendars and syndication schedules for approval monthly.
• Work closely with clients, team members across all departments, creatives and designers, media partners, advertising partners, marketing partners, and other vendors to create effective plans and campaigns designed to increase case inventory.
• Place media buys on in multiple verticals including Print, Digital, PPC, & Social Media, etc.
• Spearhead the execution of all marketing campaigns from beginning to end, including testing, tracking, reporting, analyses, and adjusting as needed.
• Analyze ad campaigns and adjust marketing strategies through metric tracking.
• Coordinate media/marketing contracts to ensure consistent maximum coverage (online, print, and digital).
• Ensuring marketing invoices are paid.
• Collaborate with the Firm’s partners to concept ad campaign content ideas. Work with creative and production teams to bring those ideas to life.
• Ensure all generated leads are properly delivered to the Firm’s partners.
• Manage the Firm’s review generation program and track results.
• Attend daily, weekly & monthly meetings as well as marketing events and conferences.
• Performs other job duties and responsibilities as assigned.

Qualifications:

• Bachelor's degree in marketing, communications, or a related field.
• Two or more years of proven working experience in social media marketing.
• Proven experience in media management and content creation.
• Strong understanding of major media platforms, their respective algorithms, and best practices.
• Excellent written and verbal communication skills with an eye for detail.
• Proficient in using media management tools, analytics platforms, and content creation tools.
• Familiarity with SEO principles and keyword research.
• Ability to multitask, prioritize, and meet deadlines.
• Strong analytical and problem-solving skills.
• Creative mindset and ability to think outside the box.
• Experience with graphic design or video editing tools is a plus.