What are the responsibilities and job description for the Market Access Marketing Director position at Fingerpaint Group?
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Fingerpaint Market Access (FPMA), a Fingerpaint Group company, is seeking an experienced and strategic marketer to support and lead the development and execution of innovative market access (MA) marketing and patient support services (PSS) initiatives for its pharmaceutical and biotech clients.
Objectives of This Role :
This role offers the opportunity to shape MA marketing strategies for leading pharmaceutical and healthcare brands, working with a dynamic team in a fast-paced agency environment. The ideal candidate will bring a strategic mindset, deep industry knowledge, and a passion for delivering impactful marketing solutions in the complex MA landscape.
Responsibilities :
- Develop and execute comprehensive market access marketing strategies for clients, focusing on all MA ecosystem stakeholders (e.g., payers, hospitals, integrated delivery networks (IDNs), office practice managers, HUBs, specialty pharmacies).
- Develop access landscape assessments and PSS benchmarking studies to inform strategic recommendations and tactics.
- Collaborate with clients to develop annual market access brand plans, including strategic initiatives and supporting tactics.
- Drive and contribute directly to the creation of high-impact marketing materials (e.g., payer value propositions, pre-approval information exchange (PIE) decks, banner ads, brochures, flashcards, formulary kits, patient support collateral).
- Oversee and participate in the medical, legal, regulatory (MLR) submission (e.g., Veeva) and review process for all collateral material as necessary.
- Manage client relationships, serving as a trusted advisor.
- Monitor project budgets and timelines, ensuring profitability and client satisfaction.
- Manage other colleagues, providing guidance and mentorship on project execution.
- Support business development efforts by identifying opportunities and developing proposals.
Job Requirements :
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