What are the responsibilities and job description for the Market Access Marketing Manager position at Fingerpaint Market Access?
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Fingerpaint Market Access (FPMA) is seeking an experienced marketer to support the development and execution of innovative market access (MA) marketing and patient support services (PSS) initiatives for its pharmaceutical and biotech clients.
Objectives of This Role:
This role offers the opportunity to participate in the shaping of MA marketing strategies for leading pharmaceutical and healthcare brands, working with a dynamic team in a fast-paced agency environment. The ideal candidate will bring a solid industry awareness and a passion for delivering impactful marketing solutions in the complex MA landscape.
Responsibilities:
- Support the development and execution of comprehensive market access marketing strategies for clients, focusing on all MA ecosystem stakeholders (e.g., payers, hospitals, integrated delivery networks (IDNs), office practice managers, HUBs, specialty pharmacies)
- Conduct access landscape assessments and PSS benchmarking studies to inform strategic recommendations and tactics
- Collaborate with team members and clients to support annual market access brand planning
- Contribute directly to the creation of high-impact marketing materials (e.g., payer value propositions, pre-approval information exchange (PIE) decks, banner ads, brochures, flashcards, formulary kits, patient support collateral)
- Support the medical, legal, regulatory (MLR) submission (e.g., Veeva) and review process for all collateral material as necessary
- Collaborate with other colleagues and share key insights on project execution
- Occasionally support business development efforts by developing high-impact proposals
Job Requirements:
- 2 years of MA marketing experience in either a pharmaceutical company or MA agency/consultancy, with a preference for a history of supporting new product launches
- Good understanding of the US healthcare system, payer landscape, and market access dynamics
- Ability to translate MA and clinical concepts into clear, compelling narratives and messages
- Experience with market research, data analysis, and collateral development
- Strong work ethic and ability to multitask across multiple projects and priorities
- Excellent communication, writing, and presentation skills
- Ability to travel occasionally for client and internal interactions
- Bachelor's degree in marketing, business, or related field; MBA preferred
