What are the responsibilities and job description for the Group Account Supervisor position at Fingerpaint Marketing?
Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and give them a space to grow and collaborate.
Objectives of This Role:
The group account supervisor is responsible for driving marketing strategy across all segments, influences multiple or large-scale mid-level client relationships, and is responsible for managing the workload and profitability of the assigned business.
Duties and Responsibilities:
- Ability to think strategically, creatively, and collaboratively
- Excellent understanding of the digital marketplace and ad formats
- Highly effective communication skills
- Ability to effectively work with multiple team members
- Management of junior staff
- Demonstrate solid presentation skills
- Think proactively about brand strategy and life cycle management
- Partner with internal senior managers, strategy, finance, etc, to ensure optimal client satisfaction, business development, and revenue potential
- Oversee account team to drive and own assigned projects/programs from creative brief development through deployment; ensure total quality control of final output to client
- Demonstrate success in getting a brand through a whole cycle with varied experiences, such as POA, launch, positioning, new campaign, conventions, etc
- Oversee contract development and scope of work/staffing plan development and approval by collaborating with project management, department heads, and clients
- Provide strategic direction and approvals at significant steps of the creative process (including positioning, messaging, campaign development, tactical development)
- Partner with creative team to strategically develop content/flow; review and evaluate projects (copy/layout) to ensure they are on strategy and consistent with creative brief and client direction (or oversee account team in this partnership)
- Act as advocate for strategic thinking and creative ideas and execution
- Lead tactical plan development; substantively participate in strategic and tactical planning sessions at the agency and client to continue to grow strategic thinking and knowledge
- Manage team in providing proper detailed project assumptions to project management/coordination to ensure accurate scope of work/estimate development and review hours/OOPs against ongoing projects in partnership with project management
- Manage brand profitability by evaluating/discussing financial reports to ensure projects are completed within budget and make recommendations to ensure revenue is achieved
- When appropriate, act as the liaison with other client or agency vendors, as well as other companies within the Fingerpaint network
- Immerse self in client business to champion stellar, business-building ideas and knows how to effectively collaborate to bring those ideas to life
- Manage the account by appropriately guiding, instructing, and focusing the client using advanced knowledge of brand(s) and therapeutic area (scientific, competitive, sales/marketing)
- Effectively convert scientific and market research information to marketing ideas
- Establish proper client expectations of agency deliverables; ensure daily client expectations are met
- Actively participate in and/or lead agency and client strategic sessions; generate output to be shared with broader team
- Continuously monitor the marketplace and provide updates to the client and agency
- Ensure overall branding, distinctiveness, and creativity of brand communications
- Actively participate in and/or lead agency and client strategic sessions; generate output to be shared with broader team
Job Requirements:
- 4 to 7 years of pharmaceutical advertising agency experience
- Demonstrate strong written and verbal skills
- Bachelor’s degree
- Familiarity with pharmaceutical medical, legal, regulatory (MLR) review process and systems
- Understand FDA rules/regulations and life cycle of a brand
- Active client service management, working directly with clients and executing projects
- Strong multitasker: ability to run multiple projects, priorities, and client demands
- Solid grasp of brand operations: understanding the nuts and bolts of the account (brand style guide, PRC process, key data, etc)
- Understand the core strategic elements of the development of a multichannel strategy
- Understand capabilities within the media group and Shift
- Understanding of Fingerpaint platform offering to contribute to developing client’s business
- Ability to travel locally to clients in NJ and into the NJ office periodically
