What are the responsibilities and job description for the VP, Engagement Strategy position at Fingerpaint Marketing?
Intro:
Imagine a workplace where your expertise is valued, your ideas spark change, and creativity fuels innovation. Fingerpaint Group is a vibrant blend of individuals, a full spectrum of life science solutions, and a culture that thrives on originality and a shared commitment to pushing the boundaries of what’s possible. Never Paint by Number isn't just our motto—it's how we work—collaboratively and creatively. If you're ready to bring your passion to a team that sees beyond limitations, we want to hear from you.
VP, Engagement Strategy
The VP Engagement Strategy will guide our capabilities with a depth and breadth of skills in engagement, digital, market research and data strategy. The right person will drive strategic vision for our clients and lead teams to execute with innovation and excellence. In this role you will collaborate with many facets of the agency and client stakeholders to guide the successful planning and execution of integrated tactics in an omnichannel ecosystem. You will play a part in growing business and developing the engagement strategy roadmap for key client accounts.
Key Qualities:
- Defines, teaches, and maintains agency engagement strategy philosophy and approaches
- Fosters innovation to expand and evolve our engagement and omnichannel services
- Incorporates and champions innovation and quality throughout the process and across all tactics
- Mentors engagement team members, discussing with each career interests, growth opportunities, and training
- Partners with other departments to ensure overall agency collaboration, particularly analytics, media and marketing technology
- Defines, interprets, and executes client digital and omnichannel strategy
- Have a vision and see the “big picture” of the brand-customer experience
- Partner with brand strategy to frame the customers’ behavior trends/patterns, identify differences across customer segments, and apply all learning to their journey
- Bring a deep understanding of data resources and techniques related to market research, targeting and measurement
- Employ a variety of methods, including market trends/gap analysis, segmentation, personas, customer journeys, content mapping, program architecture, data capture strategies, scoring models, and business process optimization
- Ensure architecture of thoughtful customer experience (CX) meets marketing technology capabilities that delivers a positive relationship with the brand
- Bring together creativity and data to create compelling personal experiences that grow our clients’ business
- Experience with AI tools and focus on leveraging AI to enhance the quality of our work
Fingerpaint Group provides equal employment [and affirmative action] opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
