What are the responsibilities and job description for the Digital Marketing Specialist (Remote) position at Finlays?
Job Description
Job Description
BENEFITS & PERKS :
Finlays is committed to supporting the career advancement and wellbeing of our employees. We offer a range of comprehensive benefits, including a wellness program, learning and development allowance, and opportunities for mentorship and job shadowing, designed to support both personal and professional growth. We encourage continuous learning, collaboration, and the exploration of new skills and career pathways, helping you build a global network and thrive within an inclusive, supportive environment in our organization.
Other employee benefits include :
- Health, Dental, and Vision Insurance
- 401(k) Company Matching
- Eligibility for Monthly / Annual Bonuses
- Paid Time Off (PTO) plus 10 Paid Holidays and Paid Volunteer Days Off
- Volunteer / Community Involvement
DESCRIPTION :
The Digital Marketing Specialist plays a critical role on the marketing team in measuring activity ROI, enabling sales, and promoting consistent brand messaging. By managing and optimizing account-based marketing strategies, digital campaigns, and lead nurturing workflows, this role ensures targeted engagement that aligns with both sales and marketing goals. Expertise in tracking performance metrics, analyzing data, and optimizing campaigns drives lead generation and enhances sales enablement, while reinforcing brand messaging across digital channels.
ABOUT US :
Since 1750, Finlays has been the trusted leader in supplying tea, coffee, and botanical extracts to the world’s leading beverage brands. Focused on delivering exceptional beverage solutions, we empower our customers to create moments of joy with every sip. Our team is built on values of long-term commitment, accountability, continuous improvement, and shared success. When you join us, you're not just taking on a job; you're becoming part of a customer-centric culture driven by collaboration, expertise, and innovation. If you're looking for a place to grow, share your ideas, and make an impact, we’d love to have you on our team.
RESPONSIBILITIES :
Develop and implement account-based marketing strategies tailored to specific customer profiles.
Lead and manage digital marketing campaigns across various platforms (LinkedIn, trade publications, Google Ads, etc.).
Measure and report on email marketing campaign metrics, including open rates, click-through rates, conversion rates, and ROI.
Plan, execute, and optimize digital ads on platforms like LinkedIn and in trade publications to drive lead generation and brand awareness.
Pull leads from website traffic, LinkedIn ads, and other digital campaigns into lead-nurturing workflows.
Track and measure campaign success using tools such as Google Analytics or other marketing platforms.
Salesforce Proficiency : Manage and optimize Salesforce integrations, ensuring data integrity, synchronization, and seamless functionality across marketing and sales platforms.
QUALIFICATIONS & REQUIREMENTS : [List the main, necessary qualifications, including education, experience, and skills – no more than 5.]
EQUAL OPPORTUNITY STATEMENT :
Finlays Americas is an equal employment opportunity employer seeking diversity in qualified applicants for employment. All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law. Finlays employs individuals that are 18 years of age or older.
This position is not eligible for Visa Sponsorship.
