What are the responsibilities and job description for the VP Marketing & Acquisition position at FINN?
FINN drives change for people, organizations and the planet through frictionless mobility. Offering convenient and flexible car subscriptions, we bring a true e-commerce experience to car ownership and accelerate the advent of electric mobility. Join our fast-growing scale-up to make FINN the natural choice in Germany. We work with the best car brands in the world and are backed by leading global investors.
Your Role
As Vice President Marketing & Acquisition, you play an integral role in achieving FINNs ambitious growth targets. Working closely with FINNs Chief Growth Officer, you define the long-term strategy for growth across the channels Paid Marketing, SEO, Partnerships, Affiliate and Offline Marketing across FINNs B2C and B2B target groups. You are responsible for an annual marketing budget that exceeds 10€m in 2024 and scales from there. Your objective is to make FINN the natural choice for everyone looking for individual mobility.
\n- This role is based in Munich. Assume leadership responsibility in a fast-growing scale-up with significant upside potential.
- With massive growth potential, FINN allows you to quickly develop and succeed in a highly motivating startup environment with ambitious challenges in cross-functional teams.
- Excellent fixed salary, significant virtual equity share of the company, along a yearly personal development budget of 3,000€.
- Our open, modern office in the middle of Munich features frequent events with our great colleagues.
- You want to drive your own car with FINN? – Get one with our employee discount program!
- Define the long-term acquisition strategy: You own FINN’s marketing efforts across channels and target groups. You define and execute a winning long-term acquisition strategy to achieve FINN’s ambitious growth targets.
- Steer channels and budgets: You holistically steer FINNs acquisition channels and campaigns to drive conversion and maximize impact. You continuously optimize marketing spend to achieve targets at maximum efficiency.
- Test new channels: By establishing additional channels to reach and acquire customers, you play a key role in FINN’s ambition to have 250k subscribers by the end of 2027.
- Recruit, lead, develop and retain FINN’s customer acquisition team. Direct and develop your team members to maximize team performance and engagement to scale customer acquisition at FINN. Pivot the team as necessary to test new channels and approaches.
- 4 years of leadership experience in a high-growth company with a strong track-record in a marketing function, leading a team of 10 FTEs.
- Experience in leveraging data and tech to drive revenue (e.g. MMM, DDA, Personalization, Product)
- Track record of owning the long-term marketing vision and strategy, successfully balancing priorities and delivering on KPIs in a quickly changing environment with a strong emphasis on driving impact.
- Highly analytical and data-driven, coupled with customer obsession and eagerness to develop a deep understanding of our customers’ needs.
- Graduated top of your class.
- Fluent in German and English.
Interested in Joining Our Fast-Growing Startup?
Please upload your CV and transcripts online. Jan Hansen and Alessandra Postler are looking forward to your application!
Equal Opportunities for Everyone
FINN is an equal opportunity employer. We embrace and celebrate diversity and are committed to creating an inclusive environment for all employees.
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