What are the responsibilities and job description for the Lead Generation Specialist position at Fintech Brand?
Join Fintech in Tampa as a Lead Generation Specialist!
Fintech’s Lead Generation Specialist’s primary role will be to identify, target, and capture net new business leads using lead generation strategies and tactics best suited for the industry, persona, and company targets that deliver expected results. These results are measured through specific KPIs that include, but are not limited to, the volume of qualified leads delivered successfully into the top of the sales funnel and campaign performance.
Essential Functions:
- Managing prospect database to ensure the highest level of potential success and to clearly monitor prospect interactions and information (e.g., consistency with cleansing, refreshing, and ensuring the best use of capabilities)
- Researching target markets to identify best channels for communications and ad placements
- Creating lead generation strategies for campaigning
- Identifying interest in product versus intent to buy – delivering a strong strategy focus on intent to buy to elevate quality of leads delivered
- Qualifying leads through direct contact as needed
- Understanding of all products, personas, value props, pain points, and lead qualifications
- Establishing and implementing prospect marketing journeys
- Tracking lead statuses
- Tracking campaign performance with manager
- Understanding the sales process and goals
- Using lead tracking tools / multiple data points - interpret the data and apply learnings
- Tracking personal KPIs
Qualifications:
- Minimum of three years of B2B lead generation experience
- Bachelor’s degree in marketing, business, or related field
- Established, proven success in lead generation
- Proficient in using data & data tools to make informed campaign decisions
- Skilled in tracking and presenting data insights
- PowerPoint
- Proficient in utilizing marketing automation platforms and system management (e.g. Hubspot, Pardot)
- Proficient in utilizing Salesforce CRM
- Skilled in creating marketing automation workflows
- Experience using LinkedIn Navigator or other prospecting tools a plus
- Excellent communication skills
- Prefers a collaborative work environment
- Enjoys working in an office with a team
- Works hard and has fun
- Likes to support the success of others
- Finds success working collaboratively with sales teams
- Participates in discussions
- Enjoys participating in team/culture events
- Has high integrity and demonstrates personal accountability
- Self-manages to meet deadlines
- Open to constructive feedback
- Skilled in working with diverse personalities
Our Benefits:
- Employer Matched 401K
- Company Paid Medical Insurance Option for Employee and Dependent Children
- Company Paid Dental Insurance for Employee
- Company Paid Vision Insurance for Employee
- Company Paid Long and Short-Term Disability
- Company Paid Life and AD&D Insurance
- 18 Paid Vacation Days a Year
- Six Paid Holidays
- Employee Recognition Programs
- Incentive Compensation
- Community Outreach Opportunities
- Business Casual Dress Code
About Fintech:
Fintech, a pioneering accounts payable (AP) automation solutions provider, has dedicated nearly 35 years to automating invoice processing between retail and hospitality businesses, and their supply chain partners. Backed by leading investors TA Associates and General Atlantic, it stands as a leader in this sector. Its flagship product, PaymentSource®, was first built for the alcohol industry to provide invoice payment automation between alcohol distributors and their customers across all 50 states. Today, it is utilized by over 267,000 businesses nationwide for invoice payment and collection associated with all B2B business transactions. This proven platform automates invoice payment, streamlines payment collection, and facilitates comprehensive data capture for over 1.1 million business relationships. Recognizing operational hurdles, Fintech expanded its payment capabilities to include scan-based trading/consignment selling for its vendors and retailers and built an advanced CRM tool with functionality to fortify vendor, supplier, and distributor field execution, addressing diverse profit center challenges. For more information about Fintech and its range of solutions, please visit www.fintech.com.
Fintech is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. Fintech’s management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities, access to facilities and programs and general treatment during employment. Fintech is a Drug-Free Workplace. We E-Verify.
