E- Commerce Marketing Manager

Summary:

The E-Commerce Marketing Manager supports both wholesale and retail digital channels, managing online platforms, digital merchandising, marketing campaigns, and customer experience to drive revenue growth. This role collaborates with the marketing team to execute digital strategies and ensure seamless online operations.

Key responsibilities include developing marketing and communication strategies, managing customer touchpoints, overseeing content creation, building strategic partnerships, and directing the marketing budget.

Essential Duties and Responsibilities:

Marketing & Channel Strategy

• Execute targeted CRM campaigns segmented by channel and business type including newsletters, social media, and emerging channels.
• Implement digital marketing initiatives to drive traffic and conversions for both channels
• Optimize sales funnels with channel-specific approaches
• Support loyalty programs for retail customers, and incentive structures for wholesale clients

Digital Merchandising & Management

• Create and optimize product pages and categories tailored to both B2B and B2C audiences
• Strategically promote product assortments across channels with appropriate price modeling to optimize shopping cart conversion rates.
• Coordinate product photography and maintain digital asset library
• Develop and execute campaigns and promotional content for both channels, wholesale and retail, aligning to business goals
• Conduct A/B testing for product placement, pricing strategies, and promotional content

Platform Management & Optimization

• Manage day-to-day operations across wholesale (B2B) and retail (B2C) e-commerce platforms
• Execute site updates including product listings, promotions, and content for both channels
• Ensure seamless synchronization between platforms (CRM, Native App, E-commerce, Inventory)
• Implement SEO best practices and maintain optimal site performance
• Monitor and enhance site speed, mobile responsiveness, and user experience
• Oversee digital asset management and wholesale customer portals

Analytics & Performance Monitoring

• Track and analyze KPIs for both wholesale and retail operations (conversion rates, AOV, LTV)
• Generate comprehensive performance reports comparing channel effectiveness
• Monitor inventory levels, forecast demand, and identify sales trends across channels
• Provide data-driven insights for marketing campaign optimization and resource allocation
• Identify cross-selling and upselling opportunities between channels

Customer Experience

• Maintain streamlined checkout processes customized for B2B and B2C customers
• Coordinate with customer service team on platform-related issues
• Implement and monitor automated email flows for different customer segments
• Facilitate self-service options for wholesale clients while providing personalized support

Cross-functional Collaboration

• Partner with Marketing, Sales, & Retail team on promotional campaigns and content strategy
• Support Marketing Specialist with content needs across both channels
• Collaborate with IT on platform enhancements and integrations
• Work with Sales team to align wholesale digital strategy with overall sales objectives
• Assist Product Manager with wholesale customer platform requirements and updates

Additional Responsibilities

• Stay current on e-commerce trends, technologies, and best practices
• Identify opportunities to leverage technology for process improvement
• Other duties as assigned

Relevant Knowledge, Skills, and Abilities:

• 5 years of proven working experience as within a regulated product category (food, pharma, medical device).
• Conceptual Thinking – ability to think in terms of abstract ideas.
• 3-5 years of full-time experience with proven results in content marketing, SEM/SEO, PPC advertising, lead generation, quantitative analysis, and management of third-party platforms.
• Ability to manage multiple projects on tight deadlines and on budget.
• Proven ability to develop brand and marketing strategies and communicate clearly and concisely throughout the organization.
• Excellent organizational and project management skills.
• Customer Oriented – internal and external.
• Initiative – ability to make decisions/recommendations to solve a problem or reach a goal.
• Strategic planning – develop a vision for the future and create a culture that continually builds toward long-term objectives.
• Strong analytical skills partnered with a creative mind.
• Outstanding communication and collaboration skills.
• Up to date with the latest trends and marketing best practices.

Qualifications:

• Knowledge of Google Analytics, Adobe Analytics, and/or comparable analytics platforms
• Experience with CRM tools (HubSpot, Salesforce, etc.) and sales enablement technologies for lead tracking and marketing automation.
• Experience with demand generation and field marketing in B2C/B2B environments.
• Understanding of and experience with leading ecommerce platforms, digital listings, and tools.
• Strong understanding of e-commerce sales cycles, loyalty programs, and online customer engagement.
• Degree in Marketing or a related field required.
• Highly experienced with Office applications, including Microsoft Word, Excel, PowerPoint and Adobe Acrobat.
• Experience with Mailchimp, Meta, and/or other content scheduling platforms.
• Use of web content management programs and Adobe Creative Suite (Photoshop, InDesign, Illustrator, and Premiere) is required.
• Must comply with state regulations and guidelines.
• Must be 21 years of age or older.
• Ability to pass an extensive background check.

Physical Requirements:

• Long periods of prolonged sitting and standing.
• Long periods of prolonged use of office equipment including computers and phones.
• Requires normal range of hearing and manual dexterity sufficient to operate a computer.
• May require lifting up to 25 pounds occasionally.

Work Environment:

• Corporate office with remote flexibility 1-2 days/week.
• Constant interaction with internal and external stakeholders.

FiSci is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.