Go to Market Lead - SMB

ATN International: A leading provider of Communication, Infrastructure and Services. 

Fireminds: Fireminds is a subsidiary of ATNi who own the centralized B2B strategy for the international markets. Fireminds specializes in the end-to-end delivery of complex managed technology solutions, tailored, and productized for the ATNi Telco markets (Alaska, Guyana, Bermuda, Cayman and USVI) and select non-ATNi international markets in the Caribbean and LATAM. 

Vision: Become the premium partner of choice for Enterprise, Government & Businesses in the markets we choose to operate by 2026. 

Mission: Transform the way we sell, deliver, and provide integrated business solutions and connectivity services to our customers in all ATN international markets. 

SMB Go-To-Market Lead 

This opportunity 

The SMB Go-To-Market Lead is responsible for driving the Go to Market (GTM) strategy of the SMB customers in the ATNi international markets, owning the Business Launch and Customer Operations plan end-to-end, providing operational and programme leadership. 

Responsibilities 

• Drive the Go to Market (GTM) of the marketing or Customer Operations plan end-to-end, providing operational and program leadership. 
• Drive the transformation plan for legacy Telco SMB customer transformation through the launch of modern technologies and multi product bundles.  
• Work directly with the product, promotions, and Project Managers to help them deliver on their road map. 

• Create and own the pricing construct for SMB products to provide clear guidelines to the market sales team on discount and bundling rules.   
• Ensure that any GTM activity has a plan, is appropriately resourced and effectively managed and delivered end-to-end – to quality and time. 
• Communicate the end-to-end GTM plan to relevant business stakeholders. 
• Engage with all the relevant stakeholders across marketing working with them on proposition development and delivery. 
• Ensure that segment and product briefs are delivered on time and that execution delivers to brief. 

• Ensure that individual GTM teams are delivering their programmes of work in an integrated way that leverages all appropriate customer touch points. 
• From time to time, own and lead the delivery of significant Marketing programmes e.g., the launch of game changing handsets, key product developments, key marketing projects. 
• Time to market and quality of execution. 

Knowledge and experience 

• 5 years' experience working in a commercial operations environment within a Matrix structure. 
• Ability to work collaboratively within a Matrix structure.  
• Align organization culture with business strategy, in particular customer focus and employee engagement. 
• Successfully led a cross-functional initiative with significant stakeholders and outcomes. 
• Actively encourages different perspectives to stimulate ideas and identify new opportunities. 

• Build organizational talent for now and the future. 
• Holds self-accountable for own and team’s results and behavior and stays positive and effective in challenging situations. 
• Driven by the opportunity for positive impact and will leave the business and people better than they found them. Makes things simple and relevant. 
• Focuses efforts on collaboration and achievement of organizational outcomes, not personal gain. (e.g., non-hierarchical, small company mentality). 
• Leads with their authentic self, not the power of their position. Says what they mean whilst maintaining respect for others.