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Firewood Marketing, Inc. is hiring: SVP, Integrated Media Strategy in New York

Firewood Marketing, Inc.
New York, NY Full Time
POSTED ON 2/19/2025
AVAILABLE BEFORE 5/15/2025

SVP, Integrated Media Strategy

  • New York City United States

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com / careers).

Location : New York, Remote

Position Overview :

The Senior Vice President of Integrated Media Strategy will lead the development and execution of sophisticated, comprehensive media strategies for major clients. This role demands a strategic visionary who excels in orchestrating cross-functional teams—including media planners, creative professionals, social media experts, commerce specialists, and analysts—to develop and optimize frameworks that ensure our media strategies are innovative, data-informed, and aligned with client business goals. The ideal candidate is a thought leader and skilled communicator, passionate about blending digital media, creative thinking, analytics, and technology in transformative ways.

Key Responsibilities :

Strategic Leadership :

  • Develop and implement strategic frameworks that challenge conventional thinking, identify new growth opportunities, and drive deeper, long-term consumer engagement to accelerate client business outcomes.
  • Create and execute strategic media platforms and pillars that ensure cohesive and impactful campaigns across all channels.
  • Lead the ideation and development of breakthrough media concepts for high-profile client campaigns, pushing creative boundaries and elevating media solutions.
  • Establish and deliver training programs that enhance the agency's strategic media capabilities, including developing industry-leading case studies for organizational learning.
  • Client Partnership :

  • Build and nurture strong relationships with senior client stakeholders, positioning yourself as a key strategic advisor in their business success.
  • Present high-level strategic recommendations to C-suite executives, clearly articulating complex media strategies and their impact on business outcomes.
  • Develop strategic recommendations that utilize media solutions to drive business growth, prioritizing meaningful metrics over superficial measures.
  • Innovation and Thought Leadership :

  • Stay at the forefront of emerging media trends and technologies, proactively guiding the team and clients toward innovative and effective media practices.
  • Act as a trusted advisor on strategic media innovation, championing new technologies and platforms that redefine the media landscape.
  • Drive the agency’s thought leadership in global media through pioneering campaign strategies, industry engagement, and the adoption of cutting-edge approaches.
  • Design media connection strategies that empower teams to execute on strategic pillars during the planning and activation phases.
  • Data-Driven Decision Making :

  • Leverage advanced analytics, audience insights, and performance metrics to guide strategic decision-making and continuously refine media strategies.
  • Utilize market research to identify opportunities for improvement and to inform proactive adjustments to media campaigns.
  • Collaboration and Integration :

  • Partner closely with creative, media, commerce, and business development teams to understand client needs and craft tailored strategic solutions.
  • Collaborate with media planners and strategists to gain deep immersion in client businesses, using consumer insights as the foundation for strategic recommendations.
  • Business Development :

  • Play a critical role in new business pitches, bringing a strategic lens and innovative thinking that underscore the agency’s value in driving client success through integrated media.
  • Provide strategic guidance on key industry verticals, supporting the agency’s efforts to expand its client base and deepen its market presence.
  • Qualifications :

  • 15 years of experience in media strategy, planning, and buying, with a proven track record of leading innovative integrated media campaigns for global brands.
  • A forward-thinking, passionate, and creative approach to media strategy, with a deep understanding of digital media, including programmatic, social, search, influencer, and content marketing, as well as traditional channels.
  • Exceptional strategic thinking skills with the ability to translate complex data into clear, actionable insights that drive business results.
  • Outstanding communication and presentation skills, adept at engaging senior client stakeholders and delivering complex strategies with confidence.
  • Strong analytical mindset with a focus on data-driven decision-making and continuous performance optimization.
  • Proven ability to build strong client relationships, influence key decision-makers, and navigate complex corporate environments.
  • Ability to thrive in a fast-paced, dynamic setting, managing multiple priorities and deadlines with agility and poise.
  • Bachelor’s degree in Marketing, Advertising, Communications, or a related field; an advanced degree is highly desirable.
  • The Ideal Candidate :

    A visionary strategist with a passion for media innovation, a global mindset, and the ability to inspire both clients and colleagues. You excel at integrating media strategies with broader business objectives, driving tangible results, and positioning the agency as a leader in the media landscape.

    What We Offer

  • Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
  • Generous PTO and 15 company-wide holidays
  • 401k with company contribution
  • Paid parental leave
  • Work-life balance with an emphasis on personal well-being
  • Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
  • A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
  • Authentic commitment to DEI efforts and sustainable growth.
  • Salary Range : $208,900—$270,000 USD

    About Monks

    Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.

    We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects.

    Interested?

    Apply for this job!

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    Salary : $208,900 - $270,000

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