What are the responsibilities and job description for the Marketing Specialist position at First American?
Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.What We DoThe Marketing Specialist will cover a wide variety marketing specialties included but not limited to those below, supporting the residential division within First American. This role is responsible for developing and implementing marketing strategies to support the growth and success of the residential real estate title insurance business. This role collaborates closely with sales representatives and internal stakeholders to create impactful marketing initiatives that enhance brand visibility, drive lead generation, and support client retention.
First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.
What You'll Do:
Content Marketing:
- Create content (digital and print) that serves a purpose beyond just promoting a product or service.
- Track, analyze, and report on the effectiveness of marketing initiatives using key performance metrics.
Strategic Marketing and Planning:
- Develop and execute regional marketing plans aligned with company goals and sales objectives.
- Analyze market trends, customer insights, and competitive landscapes to identify opportunities for growth.
Collaboration with Sales Teams:
- Partner with sales managers and sales reps to identify and address client needs through tailored marketing strategies.
- Provide marketing support for sales initiatives, including presentations, collateral, and client engagement events.
Campaign Development and Execution:
- Design and implement marketing campaigns to promote products and services to target audiences.
- Manage the creation and distribution of marketing materials, including digital content, brochures, and email campaigns.
Event Support:
- Plan and coordinate regional events, trade shows, and client appreciation activities to strengthen relationships and generate leads.
Brand Management:
- Ensure consistency in brand messaging and visual identity across all regional marketing efforts.
- Maintain compliance with company and industry standards in all marketing materials and communications.
What you'll bring:
- Bachelor's degree or equivalent combination of education and experience
- 1-5 years of experience in a marketing generalist role
- Strong written, verbal and interpersonal communication skills
- Must be self-motivated and able to work independently with limited supervision as team is virtual
- Strong problem solving and organization skills.
- Ability to manage multiple tasks and respond quickly to emergent problems*
- Self-motivated; self-starter
- Proficient in Microsoft Word, Excel, and PowerPoint
Pay Range: $62,700-$83,600 annual
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant's criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
What We OfferBy choice, we don't simply accept individuality - we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it's the right thing to do, but also because it's the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.First American invests in its employees' development and well-being, empowers them to provide superior customer service and encourages them to serve the communities where they live and work. First American is committed to diversity and inclusion. We are an equal opportunity employer.
Salary : $62,700 - $83,600
