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MARKETING SPECIALIST

MARKETING DEPARTMENT - MIAMI, FL

Essential Responsibilities

Work with the Marketing Manager to develop and implement marketing plans for all products / services in the digital space.
Collaborate with agencies for content / creative development for email marketing, e-drops, events, and digital demand generation advertising campaigns.
Successfully manage and execute marketing initiatives and small projects.
Act as a marketing subject matter expert providing best practices, trends, and recommendations to marketing program managers and business partners.
Prepare and execute marketing plans for assigned regions and / or lines of business under the supervision of the direct supervisor.
Provide support to other marketing program managers in the execution and analysis of marketing campaigns and promotions to improve overall results.
Process routine paperwork, including compliance, legal, accounting, and payables under direct instruction of immediate supervisor.

Requirements

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education

Bachelor's Degree in Marketing, Advertising, Communications, or Business Administration.

Knowledge, Skills and Abilities - Functional Competencies

Highly motivated self-starter who can multi-task and respond to changing work activities with very short deadlines.

Passionate about understanding consumers and developing marketing and communications programs.

High proficiency with Excel and PowerPoint.

Demonstrated strong project management and organizational skills.

Excellent English and Spanish written and oral communication skills are a must.

Proven ability to work independently and as part of a team, especially in complex and ambiguous work environments.

Detail-oriented and able to maintain a high level of ownership and accuracy in all work activities.

Ability to develop and maintain strong working relationships within the marketing department and business units.

Capable of working under pressure and meeting deadlines.

Computer proficiency including MS Office.

Creative abilities.

Basic accounting knowledge.

Strong verbal and writing skills.

Strong analytical skills.

Marketing communication strategies.

Fluent in English and Spanish.

The incumbent must have a basic understanding of planning, coordination, and organization of marketing communication materials, including art development, communications, and advertising; he or she should also have the ability to handle basic accounting matters.

First Bank Florida is proud to be an Equal Employment Opportunity Employer and takes affirmative action to employ Women, Protected Veterans, People with Disabilities, and Minorities regardless of gender identity, sexual orientation, and any other legally protected status.

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