Job Description
Job Description
First Financial Federal Credit UnionJob Description
Job Title : Marketing Specialist I, II, III
Department : Marketing
Reports To : Creative Director
Salary Grade(s) : 9, 10, 11
EEO-1 Job Class : 5 - Administrative Support Workers
FLSA Status : Exempt
Full-time
Location : 72 Loveton Circle Sparks, MD 21152
- In office position with the opportunity to work a hybrid schedule after a probationary period.
Function :
To interact, assist and provide feedback on interdepartmental projects while advocating for and representing the member perspective. To assist the Marketing Department in the implementation of the marketing plan and achievement of Strategic Plan Goals through marketing and member relation efforts.
Position Requirements :
GENERAL :
Experience with social media platform content developmentHighly skilled in writing and editing content across different mediumsExperience in email and digital marketing automation platformsExperience with data warehouse systems and ability to analyze and report on campaign performanceExperience with online banking digital analytics and targeting platformExperience in content management systemsExperience with Adobe Creative SuiteExperience in event managementExperience with compliance within ADA online accessibility standardsAble to multitask in a fast-paced, high-volume environmentWell-developed planning and time management skillsExceptional attention to detailSolid creative thinking and communication of brandStrong verbal and written communication skills to communicate with business areas across the organizationProficient with Microsoft SuiteFamiliar working within a ticketed project management systemProvides marketing support to the Business Development teamAble to contribute to high performing credit union projectsSupport of the Core 4 values of the Credit UnionResponds to telephone calls and member requests for informationPerforms other related duties of similar scope and complexityEXPERIENCE : Based on level; ranges from two years to six years of similar or related experience.
Marketing Specialist I : 2-4 years of experienceMarketing Specialist II : 4-6 years of experienceMarketing Specialist III : 4-6 years of experienceEDUCATION : High school diploma or GED equivalent. Preferred : 4-year college degree or equivalent experience
An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed aboveDuties :
MARKETING SPECIALIST I :
Writing and Communication
Responsible for the copywriting, management and implementation of press releases.Assists with mass media creative and provides accompanying radio scripts.Responsible for the copywriting, design and implementation of monthly, quarterly and annual electronic and print communication.Utilize a data warehouse platform to research and select target audiences for product and service campaign development based on credit union’s strategic plan goals. Collaborate with marketing / communications agencies for collateral creation and campaign implementation.Utilize marketing automation platforms to execute direct mail, digital, and print campaigns.Provide input into the direction and implementation of new member, youth and indirect member onboardingManage marketing within credit score platformWork with vendors to ensure all monthly creative is consistent with branding, tone, and style.Ensure that marketing creatives undergo compliance reviews.Provide assistance to the Marketing Coordinator with the Referral Reward Program.Create and maintain all internal project schedules relating to the projected marketing plan. Utilize this planning to drive workflow, ensuring all are meeting monthly deadlines.Primary liaison to assigned dept for determining possible campaign development related to credit union strategic plan goalsProvide creative support to the Business Development and Youth Outreach teams.Able to manage and fulfill many internal credit union-wide department requests for creative, web or copy needs.Web, Digital and Social
Assist Social and Digital Channels Specialist in creating and executing social media content and campaigns.Assist with timely updates to web product pages, forms, disclosures and links.Ensure all formatting of web pages remain consistent.Assist Social and Digital Channels Specialist in coordinating creative with vendors for open internet campaigns.Interact with all departments to understand business needs of content edits.Projects and Events
Schedule, organize, promote, manage, and attend, as needed, all events. Ensure all needs are met by caterers, and that all meeting / event logistics are handled prior to and during event including coordinating all technology needs.Create and / or facilitate the production of presentations for eventsHandle all photography needs for events and campaignsMARKETING SPECIALIST II :
Perform all duties as listed under Marketing Specialist I
Creative Content and Communication
Plans, develops and executes direct mail campaigns promoting the credit union products and services.Provides input and manages the direction and implementation of new member, youth and indirect member onboardingProvide guidance to the Marketing Coordinator on monthly statement messages, the design and review of product specific marketing material to all SEGs, and the coordination of changes affecting all printed inventory.Web, Digital and Social
Assist in content development and maintenance of the credit union’s community website.Able to create and execute engaging social media displays and content as needed.Monitor and respond to social media platform feedback and issues on weekends and after hours.Projects and Events
Serve on project teams to assist with the launch of new products, new services and new experiences; act as Marketing representative in collaboration with internal project management teams.MARKETING SPECIALIST III :
Perform all duties as listed under Marketing Specialist I and II
Creative Content and Communication
Proficient with data warehouse and email marketing automation platforms.Able to manage and fulfill any internal credit union-wide department request for creative, copy or web needs.Web, Digital and Social
Work with Social & Digital Channels Specialist to provide updates to web content to enhance SEO performance.Provide recommendation for new / updated content to ensure website navigation and information is relevant.Adheres to regulations and organizational policies, maintaining awareness and knowledge required to perform the duties of the position including all aspects of the Bank Secrecy Act, Fair Lending, and Information Security.
Equal Opportunity Employment
First Financial of Maryland Federal Credit Union is an Equal Opportunity employer with a strong commitment to hiring for our mission and diversifying our staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, marital status, protected veteran status or any other factor protected by law.
