What are the responsibilities and job description for the Marketing Enablement Analyst position at First Horizon National Corporation?

Location : On site listed in Memphis, TN; Nashville, TN; Knoxville, TN; Charlotte, NC; Raleigh, NC; Tampa, FL; Miami, FL; Houston, TX; Dallas, TX; Lafayette, LA; Baton Rouge, LA; New Orleans, LA; Birmingham, AL

Summary of Position :

The Marketing Enablement Analyst is a member of the Marketing team, reporting to the VP, Marketing Data Enablement. This position is responsible for partnering with key stakeholders shaping and delivering data driven, integrated customer and banker experiences by ensuring the Marketing delivery teams have sufficient detail to deliver on projects, work requests, other deliverables, as well as becoming proficient with existing systems and processes to produce documentation detailing all processes and integrations. The ideal candidate is detail-oriented, proactive, and passionate about creating an organized and collaborative environment.

Roles and Responsibilities :

Analyze and document current and future business processes, using wireframes, user stories, and formal business requirements documentation.
Quickly understand business context and goals and our technical capabilities and process infrastructure.
Define and prioritize critical business and solution requirements
Improve processes and increases efficiency by studying current business practices, current business software applications, and recommend improvements to increase operational efficiency, both technical and non-technical.
Participate in unit and system testing.
Work with cross-functional teammates to follow standard operating procedures to test and validate data processes for quality and accuracy.
Support line of business functions and markets through mastery of business relationship management, to include banker book of business and sales process enablement through the application of quality data through CRM, other banker facing applications while ensuring the needs of the business are being met.

Related Qualities :

4 years of experience as a Business Analyst within a marketing or technology environment.

Great verbal and written communication skills, communicate complex findings in a clear and understandable manner.

Must have strong oral and written communication skills, communicating complex findings in a clear and understandable manner

Be customer focused on understanding and appropriately drive innovative solutions.

The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities

Provides a high level of accuracy on deliverables and communication, even under pressure.

Demonstrated ability to work independently while take initiative and accountability for achieving results.

Demonstrates excellent judgment and decision-making skills.

Important Knowledge and Skills :

Data Platforms & Tools : Dun and Bradstreet ecosystem, Alteryx, PowerBi, and Tableau are a plus.

Banking and Financial Services : Domain knowledge related to retail banking, digital banking.

Documentation : Microsoft Office Tools, JIRA, Confluence, and Asana is a plus.

About Us

First Horizon Corp. (NYSE : FHN) , with $82.6 billion in assets as of September 30, 2024, is a leading regional financial services company, dedicated to helping our clients, communities and associates unlock their full potential with capital and counsel. Headquartered in Memphis, TN, the banking subsidiary First Horizon Bank operates in 12 states across the southern U.S. The Company and its subsidiaries offer commercial, private banking, consumer, small business, wealth and trust management, retail brokerage, capital markets, fixed income, and mortgage banking services. First Horizon has been recognized as one of the nation's best employers by Fortune and Forbes magazines and a Top 10 Most Reputable U.S. Bank. More information is available at www.FirstHorizon.com .

Benefit Highlights

Medical with wellness incentives, dental, and vision

HSA with company match

Maternity and parental leave

Tuition reimbursement

Mentor program

401(k) with 6% match

More FirstHorizon.com / First-Horizon-National-Corporation / Careers / Our-Benefits

Corporate Diversity Commitment :

We remain committed to creating a more equitable society, and that starts with our associates, our clients, and the communities we serve. We do this by elevating equity, providing capital and counsel, and committing to excellence in everything we do.

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Equal Opportunity Employer / Protected Veterans / Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)PDN-9e5b3112-c81d-4af6-96a8-150330b57a38

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