Marketing Specialist

Are you a creative and results-driven marketer looking for your next challenge? Do you thrive in a fast-paced, high-energy environment where you can make an immediate impact? Would you take pride in knowing that your work directly supports first responders and the military?

At First Line Technology (www.firstlinetech.com), we bring life-saving innovations from federal and academic labs to those who need them most—our first responders and military personnel. Our products are used worldwide every day to protect lives, and we are committed to providing expert product knowledge, superior products, competitive pricing, and exceptional customer service.

We are seeking a Marketing Specialist to develop and execute lead generation strategies that drive sales growth. The ideal candidate will be an innovative, highly organized marketing professional who understands digital marketing, campaign management, and content strategy. This role will focus on attracting and nurturing leads, optimizing our digital presence, and supporting the sales team by ensuring a steady pipeline of prospects.

Key Responsibilities:

• Lead Generation: Develop, coordinate, and execute multi-channel marketing campaigns to generate high-quality leads for the sales team.
• Content Development: Create compelling messaging and content for marketing materials, social media, web pages, email campaigns, and online advertising.
• Marketing Automation & CRM Integration: Manage email marketing campaigns and integrate lead generation efforts with our CRM (NetSuite).
• Digital Marketing & Analytics: Oversee paid advertising campaigns (Google Ads, social media ads, search engine marketing) and optimize for performance based on analytics.
• Social Media Management: Develop and execute a social media strategy to engage customers and expand brand awareness while ensuring brand consistency.
• Performance Tracking & Reporting: Monitor key online marketing metrics, track campaign effectiveness, and provide recommendations for optimization.
• Collaboration & Project Management: Work cross-functionally with sales, product development, and external partners to achieve marketing objectives.

Qualifications:

• Bachelor’s degree in Marketing, Advertising, Communications, or Public Relations (or equivalent experience).
• 3 years of experience in digital marketing, lead generation, or campaign management.
• Strong knowledge of Google Ads, SEO/SEM, social media advertising, and email marketing automation.
• Proficiency with Photoshop, Premiere Pro, or similar media editing software.
• Experience with CRM systems (NetSuite preferred), marketing automation platforms (MailChimp, HubSpot, or similar), and content management systems (WordPress, SharePoint).
• Strong writing, editing, and proofreading skills.
• Ability to analyze campaign performance and adjust strategies to improve results.
• Exceptional organizational skills with the ability to manage multiple projects simultaneously.
• A passion for supporting first responders and military personnel.

What We Offer:

• Competitive salary, performance-based bonuses, and benefits package.
• Opportunity for career growth and professional development.
• A dynamic and supportive work environment where creativity and new ideas are valued.
• The chance to work with cutting-edge technology and make a tangible difference in the lives of those who protect us.

Hear from our CEO about what we do: https://www.firstlinetech.com/about/

Join us in making a difference. Apply today to become part of the First Line Technology team!

Job Type: Full-time

Pay: $60,000.00 - $67,500.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday
• Weekends as needed

Experience:

• Marketing: 3 years (Required)
• Lead generation: 3 years (Required)
• Content creation: 3 years (Required)

Ability to Relocate:

• Fredericksburg, VA 22405: Relocate before starting work (Required)

Work Location: Hybrid remote in Fredericksburg, VA 22405

Salary : $60,000 - $67,500