Creative Strategist

First Media’s Performance Marketing division was born from a company famous for creating some of the most entertaining and viral content in the world.  With years of experience in producing high-quality video and working with top-notch advertisers and partners, we’ve established ourselves as a key player in the world of Direct Response marketing. We’re excited to help brands connect with their audiences in fun and impactful ways!

Thanks to First Media’s talented team of digital publishing, adtech, and performance experts, we’re able to offer our clients a unique experience. We specialize in creating customized digital stories that are both data-driven and beautifully crafted. Our approach is all about making a brand’s narrative shine in a way that resonates with its audience!

We’re looking for a Creative Strategist to join our team (remote OK!). The ideal candidate has past success in the direct-to-consumer space, ideally with CPG and UGC.

Responsibilities:

• Data Analysis: Gather and blend insights from Facebook Ads Manager to understand what the numbers are telling us, to create engaging content that will resonate with the right audience and make a positive impact on the client
• Strategize: Dive into the data and understand our customers’ behavior across social media! By analyzing their behavior, we can fine-tune our videos and keep improving them, ensuring we hit our goals and provide great results across various metrics.
• Creative Storytelling: Create fun and innovative ideas for your video concepts! Think about how to tell a compelling story about your product that speaks directly to your audience. Focus on what works and let go of anything that doesn’t resonate.
• Project management: Collaborate with a fantastic team of directors, editors, and producers across various brands and clients. Juggle multiple projects, balancing five concepts in pre-production alongside six others in post-production
• Win: Empower yourself to make thoughtful choices that inspire your audience and transform them into loyal customers

Qualifications:

• Bachelor's degree in Advertising, Marketing, or a strongly related field or equivalent experience
• 2 years’ experience using Facebook Ads Manager
• A portfolio of digital content you have helped create (or created yourself) and the ability to talk about the strategy that informed each piece in the portfolio
• 3 years’ experience in Entertainment marketing, advertising, or content creation
• 3 years’ of experience as a creative builder and maker of stories
• A strong blend of exceptional conceptual and copywriting skills
• The ability to integrate concise copywriting with visual storytelling in a single format
• Paid social or direct response work examples, especially in the entertainment space
• A passion for Facebook and Instagram is essential, and having expertise in YouTube is a plus
• A talent for bringing ideas to life, whether it's on a whiteboard, during a big stage presentation, or through polished final content

First Media provides competitive compensation and benefits, including top-shelf health insurance packages (medical, dental, and vision insurance), unlimited PTO, 401K employer matching, and so much more. 

First Media is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.