What are the responsibilities and job description for the Social Media Communications Specialist position at First Mid?
The Social Media Communications Specialist plays a vital role in shaping and executing the company's social media strategy, enhancing brand presence and audience engagement. This position involves managing social media pages, handling location listings, generating reports, and providing strategic recommendations. The strategist will also address customer support inquiries, log negative reviews, respond to feedback, and maintain a positive online reputation. Furthermore, the role includes training employees on best practices, managing online directory listings, and analyzing data to inform continuous improvement. As the social media expert, staying current on trends and technology to drive creative solutions is essential.
Responsibilities include, but are not limited to:
- Page Management: Oversee and manage the company's social media pages, ensuring consistent branding and growing engagement. Crosstrain members of Marketing and other departments on digital and social platforms.
- Directory and Location Listings Management: Maintain listings across various platforms and lines of business, ensuring accurate and up-to-date information is available.
- Reporting: Track appropriate KPIs for social channels, produce and analyze regular reports, and share insights and strategic recommendations with relevant stakeholders.
- Customer Support Assistance: Assist with customer support inquiries received through social media channels, providing timely and helpful responses and collaborating with the appropriate teams to address and resolve issues.
- Complaint Reporting: Monitor and prepare regular Compliance reporting of customer complaints received through social media channels.
- Negative Review Log: Monitor and prepare regular Compliance log of negative reviews on reputation channels, identifying trends and areas for improvement.
- Review Response: Respond to reviews and coordinate customer support with appropriate lines of business, addressing concerns and highlighting positive experiences to enhance the company's online reputation.
- Employee Training: Train and communicate best practices for employee social media usage and engagement. Work closely to train and monitor social media usage of employees with business profiles provided by the organization (ex. mortgage lenders, insurance producers, etc.).
- Strategy: Serve as the social media subject matter expert, staying current on trends and technology to ensure creative solutions align with the evolving marketing landscape.
- Content Creation and Calendar Management: Create engaging and relevant content for social media channels, including text, images, and videos, supporting the organization’s strategic plans and thought leadership initiatives. Organize and manage content calendars and archives for various social channels. Schedule and publish posts across social media channels, ensuring optimal timing and frequency.
- Policies: Lead the efforts of monitoring and maintaining social media policies in collaboration with Compliance.
- Vendor Management: Manage digital and social vendor relationships, including administration duties and budget.
- Flexibility: Availability to monitor social media channels during key conversions and special events, ensuring timely responses and engagement.
- Liaison Relationship: Serve as liaison to an assigned business line, ensuring Marketing efforts are aligned with goals and objectives. Maintain a high level of knowledge over this business line’s products and solutions.
- May represent the company in various civic and community functions to further enhance its image and develop additional business.
Qualifications
Education/Experience:
- Bachelor’s degree in advertising, marketing, communications, or related field.
- 3 years of social media management experience.
- Proven ability to develop and execute social media campaigns across multiple platforms.
- Experience in location listing management and familiarity with local directories (e.g., Google Business Profile, etc.).
- Knowledge of Canva or similar design platforms, preferred.
- Professional graphic design experience, such as Adobe Creative Suite programs (InDesign, Photoshop, Illustrator, Acrobat), a plus.
Skills:
- Proficiency in social media management tools (e.g., Sprout Social) and analytics platforms.
- Basic design skills with an understanding of advertising and marketing concepts.
- Ability to analyze social analytics data and create insightful reports.
- Familiarity with Microsoft Office programs.
- Excellent verbal and written communication skills for effective interactions with Marketing team, colleagues, and outside vendors.
- Strong writing and editing skills across various formats (taglines, copy, webpages, blog articles, social posts, responding to private messages, comments, reviews, etc.).
- Self-motivated and able to work independently.
- Willingness to collaborate and work in a team environment.
- Strong organizational skills and the ability to manage multiple priorities.
- Capacity to learn new skills and grow with the job.
- Flexibility to handle additional duties as needed.
First Mid Bancshares, Inc. is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, gender identity, sexual orientation, protected veteran status, or any other applicable federal or state-protected classification.
THIS JOB DESCRIPTION DOES NOT CONSTITUTE A CONTRACT FOR EMPLOYMENT
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