VP of Marketing

At First Resonance we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. If you are collaborative, take initiative, and get stuff done we want to talk to you! We have high aspirations for the company and are looking for the right people to help fulfill the dream. We strive to improve every aspect of manufacturing and use cutting-edge technologies and processes to delight our customers and rapidly increase revenues.

As the VP of Marketing at First Resonance, you will be at the forefront of shaping and executing our marketing strategies to drive growth and brand awareness. You will lead a dynamic team, developing and implementing campaigns that resonate with our target audience and amplify our mission to democratize access to advanced manufacturing capabilities. Your strategic vision and leadership will be crucial in positioning First Resonance as an industry leader, expanding our market presence, and driving customer engagement.

• Base requirements

  • Serve on the leadership team and align marketing execution with business objectives

  • Build and lead a marketing team that oversees all product marketing, demand generation, sales enablement marketing, events, community and digital marketing

  • Work with Product, Engineering Sales, and Customer Success departments to develop successful strategies and campaigns that attract new customers and keep current clients

  • Work with Product and Customer Success to drive product onboarding features and improve the conversion of marketing-qualified leads (MQLs) and product-qualified leads (PQLs)

  • Drive sales-enablement marketing and account-based marketing (ABM) strategies

  • Create and maintain a successful brand and image that showcases ION and First Resonance as a manufacturing software leader in the industry

• What you will learn

  • Experience building a go-to-market strategy across customer segments with product-led tactics (e.g. self onboarding, marketing drip campaigns, etc.)

  • Data-driven decision-making across product, marketing, customer success, and sales to meet marketing targets and objectives

  • Ability to qualify and prioritize marketing efforts (e.g. feature and product marketing vs conference attendance and events)

  • Market research experience and the ability to track trends in electrification, additive manufacturing, and more to drive value to technical buyers in the manufacturing industry

  • Excellent communication skills to effectively relay value propositions and build an efficient First Resonance marketing engine

  • How to apply data from product, customer success, and sales to drive marketing strategies, performance, and execution

• Qualities we look for

  • Customer and product empathy

  • Strong analytical and quantitative ability to measure performance

  • Highly iterative and willing to test new ideas and approaches

  • Strong communication skills up and down management levels

  • Exercising good judgment around personnel and setting expectations

Benefits & Perks

• Health Insurance; medical, vision, dental, & life insurance.

• Paid Parental Leave.

• Employee Stock Option Plan.

• Team outings, group lunches, open office, happy hours.

• Paid holidays, sick days.

• PTO.

• 401K.

Compensation Range: $150K - $220K