What are the responsibilities and job description for the Strategic Marketing Lead position at First State Building & Design?
About Us
First State Building & Design is a leading remodeling company that provides full design and build services for both exteriors and interiors.
We're on the move and expanding quickly with a clear vision of benchmark goals we're looking to achieve over the coming years. We want the ideal candidate to grow right along with us and be part of our ongoing success.
We're dedicated to not only executing great quality craftsmanship but also creating a great customer experience from start to finish with highly responsive customer service.
Responsibilities
The ideal candidate will have extensive experience in developing and implementing comprehensive marketing strategies to create awareness of the company's business activities and brand.
They will supervise the marketing department, providing guidance and feedback to marketing professionals. They will design and implement marketing strategies for products and services that comply with current company standards.
Additionally, they will plan and execute campaigns for product and service promotions, lead generation, and more. They will conduct market research to stay abreast of trends and competitor marketing movements.
The Marketing Director will also be responsible for building brand awareness and positioning and developing promotions. They will set, control, and manage the marketing budget, allocating resources to various projects.
They will collaborate with other company leadership positions to make high-level decisions regarding the direction of the company. They will work with both sales departments to develop successful strategies and campaigns that retain current clients and attract new customers.
Requirements
We require a Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
The ideal candidate will have minimum of 7 years of proven experience as a Marketing Director or similar leadership role and in digital marketing. Direct experience in home renovation industry is a plus.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and advertising campaigns is also essential. Solid knowledge of marketing and web analytics tools (i.e., Google Adwords, Google Analytics, NetInsight, SEMRush, etc.) is required.
Experience in setting up and optimizing PPC campaigns on all major search engines is also necessary. The ideal candidate should be adept at leveraging data-driven insights to optimize SEO, PPC, content marketing, social media campaigns.
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate leading to customer acquisition. Excellent leadership, communication, and interpersonal skills are also essential.
What We Offer
We offer competitive salary ranging from $110,000.00 to $120,000.00 per year. Additionally, we provide benefits such as 401K, contribution towards health insurance, paid holidays, paid vacation, and paid personal and sick days.
We're looking for someone who is passionate about innovative marketing and is committed to driving exceptional results and measurable business growth. If you're ready to roll up your sleeves, take the lead, and take on a new challenge with a dynamic company, we want to hear from you.
Salary : $110,000 - $120,000
