What are the responsibilities and job description for the Marketing Strategist Lead position at First Tech Federal Credit Union?
Description
If you are considering sending an application, make sure to hit the apply button below after reading through the entire description.
The Lead Marketing Strategist is responsible for developing and operationalizing solutions that enable the optimization of marketing messaging and member journeys across a portfolio of products.
Here's what you can expect from the job and what you need to be successful :
Job Duties
- Build and implement functional capabilities and solutions and drive the adoption of those new processes and technologies.
- Proactively identify opportunities to improve marketing effectiveness through use of data, channel selection, media strategy, segmentation strategy, and automation.
- Monitor key performance indicators (KPIs) and metrics that measure the effectiveness of campaigns, programs and segments and recommend strategies to drive ongoing program growth.
- Create and execute always-on go-to-market plans against a portfolio of products and initiatives to increase awareness, demand, and adoption.
- Manage the creation and execution of highly personalized, multi-channel marketing campaigns that deliver against business goals.
- Work closely with other marketing channel leads and cross-functional teams to gain alignment and implement omnichannel campaigns and journeys across all touchpoints; paid, owned, earned and partners.
- Meet or exceed established department metrics including high quality member experience, effectiveness and efficiency; update leader on all major projects, programmatic opportunities and goal progress.
- Collaborate with internal business leads to identify market opportunities and define goals.
- Partner across the broader team to drive results.
- Foster a culture of continuous improvement and innovation, championing best practices.
- Mentor high-performing and engaged employees through the modeling of best practices; providing guidance and direction to drive results.
Essential Skills
Location :
Hillsboro, OR 97124 | (HYBRID)
Target Compensation in Hillsboro, OR :
118k - $125k annually annual bonus
Benefits options include :
What makes First Tech different? Click here to learn more!
First Tech is not currently offering Visa transfer / sponsorship for this position.
LI-KW1
J-18808-Ljbffr
Salary : $118,000 - $125,000