What are the responsibilities and job description for the CRM Marketing Specialist position at First United Bank?
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The Position
Job Title
CRM Marketing Specialist
Job Description
Summary
The CRM Marketing Specialist will oversee Salesforce Marketing Cloud operations, focusing on creating dynamic and personalized customer journeys. This role includes leveraging tools like Email Studio, Journey Builder, Cloud Pages, SMS, and Push notifications to engage customers across the lifecycle. Responsibilities also extend to developing tailored customer journeys for onboarding, marketing abandonment, and birthday communications. Additionally, the specialist will support other customer-facing communication channels, such as online banking banners. HTML proficiency for email edits is required, but expert-level knowledge is not necessary.
Major Duties & Responsibilities
- Create, implement, and optimize customer communication journeys using Salesforce Marketing Cloud tools (Email Studio, Journey Builder, SMS, Push).
- Create personalized customer experiences for onboarding, abandonment recovery, milestone celebrations, and promotional campaigns.
- Analyze and enhance communication workflows to ensure effectiveness and alignment with brand messaging.
- Collaborate with internal teams to understand customer communication requirements and translate them into actionable campaigns.
- Monitor campaign performance and generate reports to measure success and identify areas for improvement.
- Maintain compliance with the industry's best practices and First United Bank's communication standards.
Additional Duties & Responsibilities
Employee Specifications
To perform this job successfully, an individual must be able to satisfactorily perform each essential duty. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Performance Metrics
Key performance metrics include but are not limited to :
Education and Work Experience
Technical / Functional Competencies
NOTE : This job description is not intended to be all-inclusive. The employee may perform other related duties as assigned by their supervisor to meet the organization's ongoing needs.
All Locations : Plano-Parkwood
If any applicant is unable to complete an application or respond to a job opening because of a disability, please email us at HR@firstunitedbank.com for assistance.
First United is an Equal Opportunity Employer. To the extent required by Federal or State law, First United does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, or any other characteristic protected by law.
