What are the responsibilities and job description for the Web Marketing Analyst position at firstPRO, Inc?
firstPRO is now accepting resumes for a Business Analyst - Web Marketing Data role. This is a 6 month contract with probable extensions.
Responsibilities include, but are not limited to:
1. Build positive, constructive partnering relationships with product owners, key stakeholder groups, including senior leaders, and Technical Teams to establish and advance the business goals of projects, solutions, and products.
2. Responsible for eliciting requirements using a variety of activities, facilitation techniques and tools from business case development to functional requirements, including User Stories, requirements backlog, visual references for workflows, and knowledge transfer meetings with team members.
3. Identify gaps or inefficiencies between requirements and existing or proposed solutions to develop the MVP and phased delivery approach
4. Ensure effective data design by establishing the key questions that must be answered; how customers and business users need to interact with information.
5. Apply domain and industry knowledge to help guide solution option analysis, working closely with technical teams.
Skills & Qualifications
• Bachelor's degree with 3-5 years of business analysis experience
• Strong working knowledge of core business analysis functions (including business process analysis, roadmap development, requirement elicitation tools and techniques, e.g. JAD sessions, interviews, focus groups, workshop facilitation)
• Proven experience developing requirements and designs
• Experience with Agile methods, including working directly with product owners to manage the backlog, including the creation, splitting and prioritization of stories based on outcomes
• Experience with Agile workflow tools, JIRA and Confluence
• Strong facilitator in large, cross-functional groups
• Strong analytic and problem-solving skills
• Strong oral and written communication skills
• Experience with analytics tools, SQL and Office 365
• Experience with web analytics required, GA 360 and GA4 preferred
