Manager, Marketing

Description

Job Overview:
The Marketing Manager for Arizona and Nevada will be the go-to-person for orchestrating local go-to-market plans, leading execution on the integrated marketing plan and building relationships with key stakeholders across the state. The manager will collaborate closely with the Director of Marketing and the business development team to drive alignment between the teams and in partnership with the lead generation team and deliver engagement to drive growth. This role will lead all local pursuit and client event planning and execution for their markets. It’s a pivotal role to drive brand and growth marketing and have a lasting impact across Arizona and Nevada.

Compensation: $75k annually, based on experience
FirstService Residential will compensate the successful candidate in accordance with the posted range. The salary or wage paid to the successful candidate will be commensurate with experience, education, and specific job responsibilities. For positions designated at a client's property, the salary or wage will also be premised upon the client's directive. The base pay range is subject to change and may be modified in the future.

Your Responsibilities:

• Work with the Marketing Director, West Region, to manage integrated marketing across Arizona and Nevada, balancing the global marketing plan with local plans for events, advertising and pursuit plans
• Develop relationships with key stakeholders in their markets including the business development team, operations, and human resources; marketing will be a key focus for this role and their relationship with the business development team will be key to their success
• Execute local go to market marketing plans tied to the pursuit plans for the market(s), leading local execution, and briefing the lead generation team for growth marketing campaigns including email campaigns and digital advertising
• Manage event planning for Arizona and Nevada from kick off through to execution and including planning sessions, briefing the lead generation team and/or management team for invitations and registration, running webinars, and developing the post event plan; provide the business development team with tools for their pursuit outreach related to events
• Develop a local sponsorship program for their market, securing local industry sponsorship, events as well as local sponsorships as requested by the market to drive brand building
• Book local advertising for their market and manage their local advertising plan; brief the creative and content team for development of advertising to support their plan
• Create local associate referral programs and promotions to drive associate referrals for business development including briefing for collateral for internal promotion; in partnership with the manager, content & communications execute local online reputation program to drive online reviews for their market
• Lead the process to secure local photography and content from their market for the global social media accounts; identify PR worthy stories and content, responsible for coordinating subject matter experts for PR opportunities
• Accountable for developing briefs in support of their local go-to-market plan
• Partner with the Director of Marketing to create custom assets to drive targeted prospect engagement Including but not limited to sales-ready collateral i.e. talk tracks and custom landing pages as needed
• Manage inventory, ordering, and delivery of promotional items for Arizona and Nevada
• Manage their local marketing budgets in partnership with the Director of Marketing

Skills and Qualifications:

• Able to communicate effectively in both oral and written form
• Excellent people and relationship-building skills and ability to successfully work with a wide range of personnel including office staff and all levels of management
• Strong project management and time management skills, ability to prioritize and work efficiently under pressure
• Able to coordinate events and drive results aligned with company growth and retention goals
• Collaborative attitude and team player
• Exceptional interpersonal and organizational skills
• Flexible and adaptable approach toward change
• 5 years marketing experience

Physical Requirements:
The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

• Sitting at a desk for extended periods of time
• Dexterity for keyboard and mouse use
• Able to lift up to 30 lbs.

Work Location: May be based in the Scottsdale Corporate Office or Las Vegas Corporate Office.
Work Hours: Monday – Friday, 8 hours per day with some evenings and weekends as required
Travel Requirements: Some local travel required with the use of a personal vehicle

What We Offer:

• 11 company paid holidays
• Paid volunteer time
• Paid sick and vacation time
• Medical, dental, vision
• HSA and FSA
• Company paid life insurance and Employee Assistance Plan
• Supplemental life, disability, accident, critical illness, hospital indemnity
• Identity theft, legal services
• Pet insurance
• 401(k) with company match

About Us:
FirstService Residential transforms the property management landscape by providing professional association management services to over 9,000 residential communities across the United States and Canada.
Our dedication to associate satisfaction and growth is recognized by our Great Place to Work certification, exemplifying our commitment to fostering a positive and inclusive workplace culture. Our 19,000 associates can count on competitive salaries, top-tier medical, dental, and retirement benefits, career training, and support for continued professional development.
Experience exceptional service with a fulfilling career in property management with FirstService Residential.

Disclaimer:
The above information in this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. This is not an all-inclusive job description; therefore, management has the right to assign or reassign schedules, duties and responsibilities to this job at any time.
FirstService Residential is an equal opportunity employer committed to a diverse and inclusive workforce. Applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), age, sexual orientation, national origin, marital status, parental status, ancestry, disability, gender identity, veteran status, genetic information, other distinguishing characteristics of diversity and inclusion, or any other protected status.
Qualified applicants with arrest and/or conviction records will be considered for employment in a manner consistent with federal and state laws, as well as applicable local ordinances. All offers of employment with FirstService Residential are contingent upon a satisfactory background check.