What are the responsibilities and job description for the Marketing Communications Manager position at FirstService Residential?
Job Overview :
The Marketing Manager for the East Region will be the go-to-person for orchestrating local go-to-market plans, leading execution on the integrated marketing plan and building relationships with key stakeholders across the East. The manager will collaborate closely with the Director of Marketing and the business development team to drive alignment between the sales and the marketing teams and in partnership with the lead generation team, deliver engagement to drive growth. This role will lead all local pursuit and client event planning and execution for their markets. It is a pivotal role to drive brand and growth marketing and have a lasting impact across the East Region.
Your Responsibilities :
Work with the Marketing Director, East Region, to manage integrated marketing for the local markets across the East, balancing the global marketing plan with local plans for events, advertising and pursuit plansDevelop relationships with key stakeholders in their markets including the business development team, operations and human resources; Integrating a variety of sales and marketing initiatives will be a key focus for this role and their relationship with the business development team will be vital to their successExecute local go to market marketing plans tied to the sales plans for the markets, leading local execution and briefing the lead generation team for growth marketing campaigns including email campaigns and digital advertisingBook local advertising for their markets and manage their local advertising plan; brief the creative and content team for development of advertising to support their planDrive local associate participation in new business referral program, including. creation briefing for collateral for internal promotion; drive participation In local online reputation program to drive online reviews for their market(s)As needed in a given market, develop a marketing plan to support the ancillary service business(s) that includes a focus on internal marketing targeting operations and external marketing targeting clients and pursuitsLead the process to secure local photography and content from their market(s) for the global social media accounts; identify PR worthy stories and content, responsible for coordinating subject matter experts for PR opportunitiesAccountable for developing briefs in support of their local go-to-market planPartner with the Director of Marketing to create custom assets to drive targeted prospect engagement Including but not limited to sales-ready collateral i.e. talk tracks and custom landing pages as neededManage their local marketing budgets in partnership with the DirectorSupport the special events team with creative assetsSupport event specialist and marketing director with event strategySkills & Qualifications :
Ability to communicate effectively in both oral and written formExcellent people and relationship-building skills and ability to successfully work with a wide range of personnel including office staff and all levels of management.Strong project management and time management skills, ability to prioritize and work efficiently under pressureAbility to coordinate events and drive results aligned with company growth and retention goals.Collaborative attitude and team playerExceptional interpersonal and organizational skillsFlexible and adaptable approach toward change5 years marketing experience
Compensation : $90,000 - $95,000 / Annually
What We Offer :
As a full-time associate, you will be eligible for full comprehensive benefits to include your choice of multiple medical plans, dental, vision. In addition, you will be eligible for time off benefits, paid holidays and a 401k with company match.
Salary : $90,000 - $95,000
