Ecommerce Manager

Job Overview:

Fit2Run, The Runner’s Superstore, is seeking a data-driven and results-oriented Ecommerce Manager to oversee and optimize our e-commerce operations. This role will focus on website functionality, data analysis, reporting, and continuous site optimization to enhance user experience, increase conversion rates, and drive revenue. The ideal candidate is a strategic thinker with a strong analytical mindset, technical expertise, and a passion for running and fitness.

Key Responsibilities:

Website Operations & Optimization:

• Oversee and manage the day-to-day operations of Fit2Run.com’s Shopify Plus website, ensuring a seamless and engaging shopping experience.
• Partner with outside agency developers to enhance site performance, functionality, and navigation based on customer behavior data.
• Lead A/B testing and CRO initiatives to improve site performance and engagement.
• Troubleshoot and resolve technical website issues in collaboration with third-party vendors.
• Ensure mobile-first optimization and site speed enhancements to drive conversions.

Data Analysis & Reporting:

• Analyze website traffic, sales performance, and customer behavior metrics using Google Analytics, and other reporting tools.
• Develop custom dashboards and reports to track KPIs such as conversion rates, bounce rates, cart abandonment, and customer lifetime value.
• Leverage data insights to identify areas for improvement and recommend actionable strategies.
• Monitor and report on e-commerce trends, industry benchmarks, and competitor performance to stay ahead in the market.

Ecommerce Strategy & Growth:

• Develop and execute data-driven e-commerce growth strategies, including SEO, product page enhancements, and merchandising tactics.
• Collaborate with the marketing team to align website content with promotions, digital ads, and seasonal campaigns.
• Work closely with inventory and fulfillment teams to ensure accurate product availability and seamless customer experiences.
• Stay up to date with emerging e-commerce technologies and trends to recommend innovative improvements.

Platform & Vendor Management:

• Manage relationships with third-party e-commerce partners, such as data transfers between systems.
• Ensure compliance with data security, privacy policies, and PCI standards.

Qualifications:

• Bachelor’s degree in Business, Marketing, Data Analytics, or a related field.
• 3-5 years of experience in e-commerce management with a focus on website operations and analytics.
• Proficiency in Google Analytics, Shopify (or similar platforms), heat mapping tools, and A/B testing software.
• Strong understanding of SEO, UX/UI best practices, and digital marketing analytics.
• Strong analytical skills, experience with advanced excel functionality.
• Excellent problem-solving and project management skills with the ability to juggle multiple priorities.
• Strong communication and collaboration skills to work cross-functionally with IT, marketing, and fulfillment teams.
• Passion for running, fitness, or an active lifestyle preferred.
• This is an ONSITE position. Candidates outside the area will not be considered unless you indicate a plan to move to the area.