What are the responsibilities and job description for the Director, Digital and Demand Generation position at Fivetran?

From Fivetran’s founding until now, our mission has remained the same : to make access to data as simple and reliable as electricity. With Fivetran, customer data arrives in their warehouses, canonical and ready to query, with no engineering or maintenance required. We’re proud that more organizations continue to leverage our technology every day to become truly data-driven.

About The Role

Fivetran is building data pipelines to power the modern data stack for thousands of companies.

We’re looking for a Director, Digital & Demand Generation to create impactful campaigns that drive brand awareness, lead activation, and pipeline. The ideal candidate is a strategic thinker, strong communicator, and skilled people manager with experience driving inbound marketing programs that fuel pipeline growth.

This is a full-time, hybrid position based out of our Denver, CO or Oakland, CA offices or remotely in the US.

Technologies You’ll Use

Marketo, Salesforce, Looker, Google Analytics
Google Ads, LinkedIn Ads, Demandbase

What You’ll Do

Own the digital marketing and demand generation functions for North America, driving brand awareness, lead and pipeline generation. Optimize channels including organic and paid search, social media advertising, lifecycle marketing, email nurture, and webinars, to achieve Sales-Led and Product-Led objectives and targets.

Partner with Product Marketing to develop campaign and launch plans, build messaging and content that drives high engagement.

Oversee lifecycle marketing to engage and nurture leads throughout the funnel, ensuring conversion, adoption and retention.

Lead and manage a team of 6 direct reports, providing direction and mentorship to drive high-performance execution. Manage agency relationships and external vendors including content syndication, paid media and SEO.

Use data-driven insights to monitor, analyze, and optimize funnel performance across all channels. Cultivate a test-and-learn culture to drive conversion and maximize ROI.

Collaborate with Sales, ABM, Product Marketing, Content, Brand, Marketing Operations, and Alliances to create cohesive, compelling marketing programs that align with revenue goals.

Drive innovation and experimentation by leveraging new tools, emerging technologies, and best practices in growth marketing.

Skills We’re Looking For

Minimum of 10 years experience in digital, lifecycle marketing and campaigns, preferably in B2B SaaS. At least 5 years experience in a leadership role managing a multi-disciplinary team.

Prior experience working within a hybrid Product-Led and Sales-Led business.

Track record driving effective demand generation programs targeting various stages of the funnel (Awareness, MQL, Pipeline); adept at partnering with XDRs and Sales to continually improve conversion rates.

Highly analytical with a passion for using data to drive decision-making and ROI. Experience managing program budgets in excess of $5M, delivering 10x return.

Positive leadership skills to inspire and motivate a team, and create a productive work environment that fosters creativity and innovation.

Ability to build collaborative relationships with key stakeholders, communicate at all levels of the organization, and deliver compelling presentations that articulate strategy, plans and results.

Pay Range

167,450.55—$209,313.18 USD

Perks And Benefits

100% employer-paid medical insurance

Generous paid time-off policy (PTO), plus paid sick time, inclusive parental leave policy, holidays, and volunteer days off

RSU stock grants

Professional development and training opportunities

Company virtual happy hours, free food, and fun team-building activities

Monthly cell phone stipend

Access to an innovative mental health support platform that offers personalized care and resources in areas such as : therapy, coaching, and self-guided mindfulness exercises for all covered employees and their covered dependents.

May vary by country and worker type - please reach out to your recruiter for more information.

We’re honored to be valued at over $5.6 billion, but more importantly, we’re proud of our core values of Get Stuck In, Do the Right Thing, and One Team, One Dream. Read about us in Forbes.

Fivetran brings together high-quality talent across the globe to make data access as easy and reliable as electricity for our customers. We value and recognize that our customers benefit from having innovative teams made of people from many backgrounds, experiences, and identities. Fivetran promotes diversity, equity, inclusion & belonging through attracting, recruiting, developing, and retaining a diverse workforce, not only because it is the right thing to do, but because it helps us build a world-class company to better serve our customers, our people and our communities.

To learn more about Fivetran’s culture and what it’s like to be part of the team, click here and enjoy our video.

To learn more about our candidate privacy policy, you can read our statement here.

We are committed to ensuring that all candidates have an equal opportunity to participate in our interview process. If you require accommodations at any stage of the process due to a disability, medical condition, or any other circumstance, please don't hesitate to submit your request by filling out this form. We will work with you to provide reasonable accommodations to facilitate your participation and ensure a fair and accessible interview experience. Your request and any information provided will be kept confidential and will not impact your candidacy. We look forward to hearing from you and accommodating your needs to the best of our ability. #J-18808-Ljbffr

Salary : $167,451 - $209,313

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