What are the responsibilities and job description for the Web Marketing Associate position at Flair Communication - Digital Marketing Agency?
JOB SUMMARY - WEB MARKETING ASSOCIATE
This is an in-office position in Fredericksburg, VA.
The Digital Marketing Associate manages client projects including website design & development, social media marketing, and other marketing tasks as assigned. A typical workday requires strong project management. Confident communication with clients and potential clients in person and on the phone is essential. Some assignments include team collaboration but all require individual accountability, excellent organization, attention to detail, and the ability to meet deadlines.
- Coordinate & manage marketing services and website projects for multiple clients
- Cultivate & nurture new business opportunities and clients with strategic solutions
- Prepare and deliver promotional presentations to potential clients
- Design, build and maintain client websites
- Coordinate new web design projects and social media assignments with other staff & designers as needed
- Manage social media campaigns including research, strategy, content creation, posting, monitoring & performance reporting
- Create custom graphics on Canva & other software
- Create client email marketing campaigns including design, content writing, distribution & performance reporting
- Manage Google Ads PPC campaigns including research, writing, optimizing, and reporting
- Manage other marketing duties/services as assigned
- Attend professional events and luncheons as needed, during and after business hours
QUALIFICATIONS
PROFESSIONAL EXPERIENCE
Minimum 2 years of professional, full-time experience in digital marketing or a related field (prefer 3 years)
Experience working with:
- Social media management platforms (Facebook, Instagram, LinkedIn & YouTube)
- CRM Systems
- SEO Tools and software
- Website design, maintenance & SEO best practices
- Canva graphic design platform
- MailChimp email platform and email automation
- Brand development and messaging
- Google Workspace
ESSENTIAL SKILLS
- Excellent written and verbal communication skills
- Excellent organizational, task, time, and project management skills
- Ability to manage multiple projects and multiple clients in a fast-paced environment
- Confidence and maturity to communicate effectively with clients
- Must be a highly motivated team player
- Be able to manage time and set priorities effectively
- Be able to meet deadlines and deliver high-quality work
- Be resourceful and aware - you seek solutions and troubleshoot problems
- Possess meticulous attention to detail
- Be able to initiate self-learning and be committed to continued professional development
- Strong work ethic
- Photography & video skills a plus
EDUCATION & CREDENTIALS
- A Bachelor’s Degree or equivalent professional experience
- Google Ads Certification (preferred)
- Social Media Certification(s) (preferred)
- Other certifications related to marketing
APPLY ONLINE: flaircommunication.com/careers - Online application, resume, and cover letter required. Finalists may be required to complete skills and personality assessment tests as part of the interview process.