What are the responsibilities and job description for the Senior Communications Manager in Health Care position at FleishmanHillard?
About Our Team
FleishmanHillard is a global communications agency that prides itself on its collaborative and dynamic team culture. We are seeking an experienced Vice President to join our team and help us continue our legacy of excellence in healthcare communications.
The Role
We are looking for a seasoned professional with expertise in healthcare communications. As a Vice President, you will be responsible for developing and executing strategic communications programs for our clients, including product communications, content marketing, and media relations.
Main Responsibilities
- Manage work streams and teams on program implementation aimed at reaching diverse stakeholders such as patients, medical professionals, advocacy organizations, policy influencers, media, and client employees.
- Lead day-to-day activities for the healthcare practice's account teams, including working with senior members of the team to help manage budgets and forecasts, oversee projects and clients, and contribute to new business proposals and opportunities.
- Develop and edit high-quality client deliverables, including plans, research and analysis, media materials, website and social media content, client correspondence, and collateral.
- Drive communications campaigns with healthcare and trade media; develop strong traditional and social media relationships as well as relationships with third-party influencers.
- Provide team member management and development.
Requirements
- 8 years of experience in healthcare communications, with a deep background developing and executing public relations and reputation programs.
- Demonstrated experience working directly with clients on day-to-day activities, working alongside and managing teams to execute plans effectively, and drafting and implementing strategic communications programs within budget.
- Significant experience in product communications, specifically product data milestones, regulatory approvals and ad comms, as well as branded and non-branded category awareness and disease awareness related to product therapeutic areas.
- Excellent creative writing skills, with experience translating complex science issues into consumer-friendly messages and materials.
- Ability to engage with and counsel senior level decision-makers across the client's business and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives.
- Candidate should have strong understanding of the media environment and established media contacts in top-tier and healthcare trades with the ability to create media strategy and drive coverage.
- Ability to develop relationships with third-party organizations, physicians and caregivers, and to attend external meetings and events representing the agency and client.
- A strong understanding of digital communications and social media.
- Bachelor's degree in journalism, communications, public relations, English, marketing, business or related field.
- Ability to illustrate a results-focused approach and best-in-service commitment to going the extra mile for clients and FH team members.
- Energetic, self-starter and resourceful problem solver - gets things moving and keeps them on track.
