What are the responsibilities and job description for the Assistant Manager of Social Media & Content Creator position at Fleur du Mal?
Fleur du Mal is a luxury lingerie and ready-to-wear brand founded in 2012 by Jennifer Zuccarini. Our products are distributed online at fleurdumal.com, in Fleur du Mal Boutiques, and through top retailers worldwide.
We are looking for a fun, creative, and energetic individual who lives and breathes culture and trends and is passionate about creating fashion, RTW, lingerie, and trend-driven content that goes viral on TikTok and Instagram. The ideal candidate has experience in both social media content creation and the fashion, beauty, and influencer industries with a proven track record of creating viral content on TikTok, Reels, and YouTube Shorts. You will be responsible for concepting, creating, and editing both short-form and long-form videos, engaging with the audience authentically, and growing the brand’s follower base.This role works closely with the Manager of Social Media & Influencer Marketing, the Sr Director of Brand Marketing and the Art Director.
Key Responsibilities
Content Creation & Strategy:
- Ideate, shoot, edit, and publish engaging video content for TikTok, Reels, and YouTube Shorts.
- Deliver a minimum of 15 final video assets per week to keep content fresh and relevant.
- Stay ahead of trends, features, and algorithm changes to optimize performance.
- Capture BTS content, street style, and event footage, ensuring timely turnaround for next-day publishing.
Community Engagement:
- Monitor TikTok likes, comments, and DMs, engaging daily and authentically in line with Fleur du Mal’s brand voice.
- Interact with customers, influencers, and the TikTok community, assisting with community management across all social platforms.
Collaboration & Brand Alignment:
- Work closely with the Manager of Social Media & Influencer Marketing and the Sr. Director of Brand Marketing to support influencer efforts.
- Collaborate with the creative team to integrate visual assets into content.
- Take ideas from weekly brainstorms, the Art Director, and the Founder and bring them to life.
Paid Media & Influencer Marketing Support:
- Identify TikTok trends and creators that align with lingerie vs. RTW and work with the Manager of Influencer Marketing to scale influencer efforts.Experience with ShopMy is a plus.
- Keeps pulse on TikTok Influencers and Content Creators and invites them into the retail boutiques to shoot and film content in store.
- Assist the Digital Marketing Team with producing paid ad content for TikTok and YouTube, including boosting Spark ads and editing video content for performance marketing.
Organization & Process:
- Maintain proper naming conventions for video assets when uploading to Google Drive.
- Execute social and content tasks independently, requiring minimal guidance.
- Responsible for AirTable calendar management and staying ahead two to three weeks in content planning
Who You Are:
- Highly passionate about video content creation, storytelling, TikTok, and TikTok Shop.
- Self-motivated and proactive with an ability to work in a fast-paced environment.
- A creative thinker who understands social trends and what makes content viral.
- Comfortable being on set and capturing content on the go.
- Attends events and photoshoots as needed, knowing next day asset turnaround is required
Additional Details:
Full-Time
Typically In-Office 5 Days A Week
Annual Salary | $65,000 - $85,000 BOE
To further express interest in this opportunity, you are welcomed to email lilyp@fleurdumal.com detailing why you think this role would be a fit for you.
Salary : $65,000 - $85,000
