Influencer & Social Media Manager

About Fleur du Mal

Fleur du Mal is a luxury lingerie, ready-to-wear brand founded by Jennifer Zuccarini in 2012. Its name, derived from the title of a collection of poems by Charles Baudelaire, speaks to the unique duality of its spirit. Fleur du Mal takes a fashion approach to lingerie and applies a lingerie language to fashion. Its products are delicate and sophisticated, using luxury fabrics like French Leavers lace and bespoke embroideries crafted by world-class artisans.

Zuccarini is constantly thinking about the emotion attached to lingerie, and her goal is to create products that make women of all ages and sizes feel their best while getting dressed and undressed. She understands that if a woman feels powerful and seductive in her undergarments, it can transform the way she moves through the world.

Position Overview: The Influencer & Social Media Manager will play a pivotal role in driving brand awareness, engagement, and revenue growth by strategically managing social content, community and influencer relationships. This role requires a creative and data-driven individual who can seamlessly integrate social content, as well as influencer marketing tactics to drive brand awareness and engagement.

Application: If you are a creative and strategic social media leader with experience in influencer partnerships, we invite you to apply for this exciting opportunity to drive Fleur du Mal's brand growth and engagement.

Key Responsibilities:

Strategic Planning and Execution:

• Develop and maintain influencer marketing calendars and social media content plans, ensuring alignment with business priorities, seasonality, trends, and cultural events.
• Set and execute a comprehensive social media strategy to achieve goals such as new user acquisition, customer loyalty, and community engagement.
• Lead the development and launch of new platform strategies and go-to-market plans for existing and emerging social media channels.

Influencer Partnerships Management:

• Manage talent relationships, including outreach, negotiation, and integration into 360-degree marketing initiatives.
• Create tailored marketing briefs for campaigns and partnerships, ensuring timely product deliveries and seamless execution.
• Scale and manage brand ambassador programs using the analytics platform ShopMy.
• Utilize Dash Hudson to collect and analyze data, insights, and trends to inform influencer marketing and social media strategies.

Social Media Content Development:

• Drive ideation and innovation in social media storytelling and content creation to bring the brand's multiple dimensions to life.
• Develop and own the content calendar, coordinating seasonal and weekly product drops and social media campaigns.
• Lead the production of a broad range of content types, including video, still imagery, and animations for use across various social platforms.
• Identify and translate social media trends into unique and brand-aligned concepts.

Community and Campaign Management:

• Create community-building strategies to drive brand awareness and engagement across social channels.
• Coordinate partnerships and giveaways, from brainstorming to execution.
• Measure and analyze the performance of social and influencer campaigns, reporting key metrics and insights to senior management.

Team Collaboration and Support:

• Collaborate with the creative, e-commerce, and digital marketing teams to ensure cohesive and effective marketing efforts.
• Support special marketing initiatives, including assisting with creative briefs, planning, execution, and post-campaign recaps.
• Manage and mentor a social media intern, fostering a collaborative and productive team environment.

Qualifications:

• 5 years of experience in social media strategy, management, and execution for a luxury, retail, or fashion brand.
• 3-5 years of experience working with influencers, including negotiating social media deals.
• Existing relationships with talent and talent agencies are a plus.
• A deep understanding of the social media landscape and community management.
• Proven track record in running successful social media and influencer campaigns.
• Highly creative with a passion for creating engaging brand content with a strong visual impact.
• Excellent verbal and written communication skills.
• Video editing experience is a plus.
• A positive attitude and desire to excel in a dynamic, fast-paced environment.

Additional Details:

Full-Time

Typically In-Office 5 Days A Week

Annual Salary | $70,000 - $95,000 BOE

To further express interest in this opportunity, you are welcomed to email lilyp@fleurdumal.com detailing why you think this role would be a fit for you.