What are the responsibilities and job description for the Marketing Business Partner - California position at FlexTG?
Position Overview:
Flex Technology Group is seeking a dynamic and results-driven Marketing Business Partner to join our high-performing marketing team. Based in Irvine, CA, this strategic role will act as a direct partner to our local sales leadership and account executives, driving revenue growth through impactful campaigns, creative programs, and data-driven marketing strategies.
This role is critical to the continued growth and success of Flex Technology Group’s California business unit. As we expand our presence and deepen relationships across key markets, the Marketing Business Partner will play a pivotal role in aligning marketing strategies with local sales objectives. This role ensures that marketing is not operating in a silo, but instead functions as a revenue-driving partner—delivering strategic campaigns, targeted programs, and on-the-ground support that accelerate deal velocity and drive new opportunities into the pipeline.
Working side-by-side with sales leadership and account executives, the Marketing Business Partner will embed themselves into the rhythms of the California sales team—participating in regular pipeline reviews, sales meetings, and territory planning. This close integration allows for the development of hyper-relevant campaigns that speak directly to the needs of our customers and prospects. By translating sales insights into actionable marketing initiatives, this role will ensure that FlexTG’s go-to-market approach is both cohesive and agile, ultimately driving stronger performance and deeper market penetration across the region.
Key Responsibilities:
- Collaborate closely with regional sales leaders and teams to understand growth objectives and design marketing plans that directly support revenue goals.
- Develop, launch, and manage integrated campaigns tailored to key segments, verticals, and target accounts.
- Leverage HubSpot extensively to build workflows, emails, landing pages, and performance dashboards.
- Track, analyze, and report on campaign effectiveness; optimize campaigns based on performance insights and ROI.
- Manage regional events, digital marketing programs, and content needs in coordination with central marketing.
- Serve as a trusted marketing advisor and subject matter expert across the business unit.
- Ensure consistent brand voice, quality, and messaging in all marketing materials and communications.
- Drive creative thinking and fresh approaches to demand generation and customer engagement.
- Work cross-functionally with central marketing teams (digital, creative, content, etc.) to deliver against regional goals.
Qualifications:
- 5–7 years of marketing experience, preferably in B2B, SaaS, or technology services.
- Proven track record of building and executing successful marketing campaigns that drive sales pipeline and revenue growth.
- Deep experience with HubSpot — including campaign creation, automation, CRM integration, and analytics.
- Strong analytical skills with the ability to measure campaign effectiveness and act on insights.
- Creative thinker with a proactive, solutions-oriented mindset.
- Exceptional communication and collaboration skills.
- Self-starter who thrives in a fast-paced, entrepreneurial environment.
- Highly organized with great attention to detail.
Why Flex Technology Group?
At Flex Technology Group, we are driven by innovation, collaboration, and a customer-centric mindset. As a leader in the managed services and technology solutions industry, we offer dynamic career opportunities, growth potential, and a vibrant culture. This role provides an exciting opportunity to make a direct impact on the success of our digital marketing and play a key role in the development of our brand.
If you're a creative and strategic thinker with a passion for campaign management and a drive for excellence, we would love to hear from you!
