What are the responsibilities and job description for the User Acquisition Manager position at Fliff?
Fliff reimagines sports betting as social, free-to-play games for all types of sports fans. We've built a social sports gaming experience that allows users to compete for leaderboard positioning, to achieve badges and build their status within the game.
We are pioneering play-for-fun sports gaming, with our flagship social sportsbook experience that is supplemented with sweepstakes credits and loyalty rewards. We provide sports fans with a fun, engaging, and free alternative to real money gaming. With Fliff, making picks is just the start of the fun and winning is about more than just the prize.
Job Summary :
We are seeking a highly data-driven and creative problem-solver to join the team responsible for all the paid marketing campaigns and app store optimization initiatives. The successful candidate will play an integral role in the paid media planning, regular monitoring, and effective execution of the various user acquisition initiatives to meet our growth and profitability goals.
The Role Itself
- Manage the entire budget and optimize its distribution across multiple channels (e.g. META, Tik-Tok, Apple Search Ads, Google, DSPs, and other partners) to maximize player growth and profitability.
- Lead the day-to-day campaign optimization across all our major performance marketing channels and partners.
- Collaborate on building the right ASO (App Store Optimization) strategy and tactics for Fliff.
- Influence the ad creative strategy, creatives' experimentation, and bring new ideas to improve ad creative performance.
- Stay abreast of industry trends, UA best practices, and regulatory changes to drive user acquisition efficiencies.
- Manage relationships with our external agencies and different advertising media partners.
- Lead the regular reporting of campaign optimization, user growth, and the results of UA experimentations.
Experience Required
Benefits
We are a multinational company with our headquarters based in Philadelphia, and offices in New York, Austin, and Sofia, Bulgaria. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is welcoming and friendly, and the work that we do is always interesting and rewarding. Wherever we are in the world, we pride ourselves on being a close-knit, focused team that is :
Welcoming and Friendly
We want to reflect the diversity of the cities we serve. By creating an inclusive culture where everyone can thrive, we'll make Fliff better for employees and customers alike.
Lively and Creative
We respect and value each other's ideas, experience and expertise. There is no such thing as a bad idea; only ideas that are executed and ideas that are discarded after consideration.
Stimulating and Rewarding
We know bright minds love a challenge, and we understand your desire to see your hard work pay off. We'll make sure your daily tasks align with your career ambitions as we grow together.
