What are the responsibilities and job description for the Marketing Coordinator - Violife position at Flora Food Group?
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Hackensack- Hybrid 2/3 days a week with a company shuttle for NYC-based employees
Compensation Range:- 60-70K
The Violife brand is a trailblazer in the dairy-free, plant-based food space, offering a wide array of delicious and nutritious alternatives. With a commitment to health, ethics, and sustainability, Violife has become a beloved brand in North America.
We are seeking a dynamic and highly motivated Marketing Coordinator to join our North America team. The ideal candidate will have a strong understanding of commercial and marketing strategies, combined with a robust skillset in data analytics. This role will support Violife's marketing initiatives for retail and food service, help optimize campaign performance, and ensure strategic alignment across all marketing efforts to increase brand awareness, consumer engagement, and sales.
Key Responsibilities
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Location: Hackensack- Hybrid 2/3 days a week with a company shuttle for NYC-based employees
Compensation Range:- 60-70K
The Violife brand is a trailblazer in the dairy-free, plant-based food space, offering a wide array of delicious and nutritious alternatives. With a commitment to health, ethics, and sustainability, Violife has become a beloved brand in North America.
We are seeking a dynamic and highly motivated Marketing Coordinator to join our North America team. The ideal candidate will have a strong understanding of commercial and marketing strategies, combined with a robust skillset in data analytics. This role will support Violife's marketing initiatives for retail and food service, help optimize campaign performance, and ensure strategic alignment across all marketing efforts to increase brand awareness, consumer engagement, and sales.
Key Responsibilities
- Campaign Coordination & Execution: Assist in the planning and execution of marketing campaigns, working closely with both internal teams and external agencies. Ensure that all marketing activities align with the brand’s goals and strategy.
- Data & Analytics: Track, analyze, and report on marketing performance using key performance indicators (KPIs) such as ROI, conversion rates, and audience engagement. Provide insights and recommendations to optimize future campaigns.
- Cross-functional Collaboration: Work with the sales team to align marketing efforts with commercial objectives, ensuring a cohesive approach to product launches, promotions, and retail partnerships.
- Content Creation & Management: Support the development of digital content, including social media, email marketing, and website updates. Ensure content is optimized for maximum reach and engagement.
- Budget Management: Assist in managing the marketing budget, ensuring that resources are allocated effectively to deliver results.
- Business performance: Monitor business performance working close with brand, sales and demand planning. Support Innovation launches and forecasting as well as business analysis
- Bachelor’s degree in Marketing, Business, or a related field.
- 1-3 years of experience in marketing, with a focus on data analytics and commercial strategy.
- Strong proficiency in Nielsen to pull data daily
- Experience working with marketing automation platforms and CRM systems.
- Excellent communication, organizational, and project management skills.
- Ability to work independently and as part of a collaborative team.
- Passion for plant-based foods and commitment to sustainability is a plus.
- Experience in the CPG or food industry.
- Knowledge of retail marketing and trade marketing strategies.
- Familiarity with A/B testing and other performance optimization techniques.
- Be part of an innovative and rapidly growing brand in the plant-based food industry.
- Work with a passionate team focused on making a positive impact on health and the planet.
- Competitive salary and benefits package.
- Opportunity for career growth and professional development.
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
