Marketing Innovation Manager - Creams

About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.

Location - Hybrid - 2-3 days a week in our Hackensack, NJ office. There is a NYC shuttle to the Hackensack office.

Compensation - 130,000-150,000

About The Role

In collaboration with other innovation and foodservice/industrial sales leads the Marketing innovation manager is tasked with the development, management, and delivery of creams innovation for the NA Food Service market of Flora FG. This role requires a strategic thinker with strong project management skills and the ability to collaborate effectively with cross-functional teams.

Responsibilities

• Develop and conduct consumer research to identify trends, insights, and innovation opportunities.
• Analyze data to identify key insights and create compelling value propositions/stories.
• Steer cross-functional teams across Research & Development, Insights, Finances, Commercialization, and Legal/Regulatory.
• Lead the stage gate process (in partnership with R&D), ensuring all specifications and timelines are met.
• Drive strategic and execution alignment with Flora FGs leadership for deployment of innovation.
• Lead ongoing post-launch reporting and analysis to measure performance.
• Create compelling innovation presentations, spec sheets, and sizzles to support sales efforts.
• Challenge the thinking, pushing for the entrepreneurial way ('What if we were a start-up?')
• Champion a future-forward mindset, acting as an Innovation role model within the larger Innovation / Marketing teams and inspiring Flora FG with the latest information on new trends in the food service creams category and beyond.
• Report to the Head of the Creams Category
  
  

About You

Soft Skills

• Day 1 mindset. Navigate complex situations and have a talent for thinking out-of-the-box solutions.
• Willingness to travel up to 10-15% of the time (ex. travel to Kansas, sales meeting, trade shows)
• A strategic thinker with strong business acumen. Able to review data, identify key insights, and articulate the business case opportunity
• Strong project management and organizational skills
• Able to collaborate effectively with cross-functional teams
• Is on top of the latest trends, competitors' launches and constantly thinking about how to deliver better products for consumers and for the planet
• Has a strong creative eye with the ability to articulate briefs and provide feedback with impact
• Thrive on ‘making things happen’ and seeing ideas through to action!
• Energetic, fast learner with high learning agility, result-driven, self-motivated, open-minded, easily to adapt with changes, collaborative
  
  

Qualifications

• Bachelor's degree in business, marketing, or a related field
• Minimum of 7 years within a Marketing innovation agency/consultancy-type environment
• Experience in Food or Beverage a must; experience in food service a plus
• Experience in consumer insights, built an insights plan, voice of the customer
• Self-starter with a demonstrated comfort with extreme uncertainty - background of identifying breakthrough opportunities through insights and driving through to execution
• Balance between strategic thinking and execution know-how - can define a clear strategy based on insights & analytics, and bring it to life via hands-on execution
• Strong track record of successful product launched
• Ability to work effectively with cross-functional team
• Excellent communicator with strong presentation & influencing skills
• Engaging leader who inspires others, always pushing the boundaries of thinking
  
  

What’s Next

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles. 

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.