What are the responsibilities and job description for the Shopper Marketing Manager for Grocery position at Flora Food Group?
About Flora Food Group
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Hybrid- 2/3 days a week in Hackensack, NJ- Shuttle offered from NYC
We are looking for a Shopper Marketing & Consumer Promotion Lead to help build brand equity and drive demand at key retailers through insights led media to shelf activations. With a shopper mindset, the Shopper Marketing & Consumer Promotion Lead must deliver overall business goals for both the brand and the retailer by developing and implementing strategies that engage shoppers through the full path to purchase and across all commerce channels and fulfillment models. Charged with driving joint value creation, the candidate is required to seamlessly and effectively partner cross functionally and motivate multiple internal and external stakeholders. The Shopper Marketing & Consumer Promotion Manager is also responsible for efficiently managing our robust and talented agency team.
As the complexity of the consumer landscape is rapidly evolving, this candidate will need to see through intricate situations to find solutions which drive the most value. This role will also require strong digital as well as analytical and financial acumen, the ability to manipulate data from multiple sources, and an understanding of how to optimize strategies and executions leveraging performance metrics.
The Primary Responsibilities Include
You will have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.
You’ll have to deliver on the commitments you make. And we will give you the freedom and flexibility to do your job and build your own career.
What’s Next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can’t Believe It’s Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Hybrid- 2/3 days a week in Hackensack, NJ- Shuttle offered from NYC
We are looking for a Shopper Marketing & Consumer Promotion Lead to help build brand equity and drive demand at key retailers through insights led media to shelf activations. With a shopper mindset, the Shopper Marketing & Consumer Promotion Lead must deliver overall business goals for both the brand and the retailer by developing and implementing strategies that engage shoppers through the full path to purchase and across all commerce channels and fulfillment models. Charged with driving joint value creation, the candidate is required to seamlessly and effectively partner cross functionally and motivate multiple internal and external stakeholders. The Shopper Marketing & Consumer Promotion Manager is also responsible for efficiently managing our robust and talented agency team.
As the complexity of the consumer landscape is rapidly evolving, this candidate will need to see through intricate situations to find solutions which drive the most value. This role will also require strong digital as well as analytical and financial acumen, the ability to manipulate data from multiple sources, and an understanding of how to optimize strategies and executions leveraging performance metrics.
The Primary Responsibilities Include
- Develop annual shopper marketing strategies and plans that are rooted in consumer, shopper, channel and retailer insights and that deliver on brand and business objectives such as sales & market share growth, product trial, shopper to buyer conversion, increased loyalty and revenue maximization.
- Lead agencies and external vendors to develop and execute shopper marketing programs and promotions along the entire path to purchase. Evaluate creative and media proposals, providing feedback and direction.
- Seek innovative solutions, partners and technologies, staying on top of industry trends and competitive activity.
- Develop strong relationships with sales partners and customers to build mutually beneficial programs and promotions in a timely manner.
- Collaborate with Sales Team, Brokers, Customer Marketing teams and other key constituents to understand both brand and customer objectives and opportunities.
- Effectively communicate shopper marketing and business plans internally for cross-functional teams, leadership and overall business planning.
- Continue the 360 shopper engagement strategy by working with internal Digital and e-Commerce teams to develop the annual ecommerce approach at key retailers
- Drive the digital component of the shopper journey (pre store, in store, or offer delivered) to convert shoppers to buyers
- Target and optimize media in real time to reach target consumers at the right time in their planning and purchase cycle for the category
- Set KPIs for programs, align profitability expectations and develop post-program analysis and ROI for executed shopper marketing programs to drive continuous improvement for future programs.
- Develop and deliver presentations internally, with agencies/vendors and with retail customers.
- Participate in customer meetings including line reviews, product sell-ins and other topics.
- Represent the broader Marketing team on cross-functional project teams to work on key business initiatives as requested
- Manage Shopper Marketing budget
- Bachelors degree required, MBA preferred
- 2 years experience marketing consumer food & beverage products or management consulting.
- Shopper Marketing experience with major grocery & mass retailers is preferred.
- Experience managing agencies preferred.
- Proficient in MS Excel and PowerPoint.
- An entrepreneurial mindset.
- Strong data & analytical capabilities.
- Passion for food and strong interest in plant-based products
- High level of interpersonal skills working with and leading cross-functional teams
- Strong organization and project management skills.
- Strong attention to detail, follow-up and accountability.
- Flexible with the ability to adapt to organizational changes and ambiguity.
- Ability to plan, manage and measure multiple projects.
- Ability to complete tasks in a timely manner.
- Travel: 30%
You will have to enjoy working in a fast-paced environment and it will take hard work and determination; we will give you the ownership you need to make an impact.
You’ll have to deliver on the commitments you make. And we will give you the freedom and flexibility to do your job and build your own career.
What’s Next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
