What are the responsibilities and job description for the Sr Brand & Equity Manager position at Flora Food Group?
About Flora Food Group
We offer consumers a compelling choice in four growing categories : butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.
Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.
Job Title : Global Brand Equity Sr. Manager - Violife
Location : Hackensack 2 / 3 per week
Compensation Range is 170-190K
About Violife
Violife is on a mission to revolutionize the dairy free category with bold, delicious, and innovative products. As a leader in the dairy free movement, we aim to challenge conventions, disrupt the industry, and build a brand that people don't just consumebut rally behind.
The Role
As Global Brand Equity Sr. Manager you will be the architect of Violife's global brand identity, ensuring it resonates deeply in culture, sparks conversation, and builds a passionate community. Inspired by category disruptors like Liquid Death, e.l.f., and Dig, you'll develop strategies that make Violife more than just a productit's a movement.
You will collaborate closely with the Global Head of Design, Head of Innovation, and market leads to ensure brand consistency, impact, and growth across all touchpoints. You will also lead the global website redesign and oversee all social media channels , ensuring they are best-in-class, engaging, and shareable.
Your mission : build a brand that earns attention, fuels organic brand love, and shows up in culture in a way that is bold, unexpected, and impossible to ignore.
Key Responsibilities
Brand Strategy & Cultural Impact
- Define and evolve Violife's global brand strategy, ensuring it is bold, differentiated, and culture-led.
- Work closely with the Global Head of Design to ensure the brand's visual identity is disruptive, ownable, and consistent across markets.
- Partner with the Head of Innovation to ensure new products align with the brand's ethos and generate excitement.
- Develop global brand campaigns and toolkits that market leads can adapt locally while maintaining brand consistency.
Leading a Conversation-Driving Brand
Social & Earned Media Leadership
Creative & Campaign Development
Consumer & Cultural Insights
Team Leadership & Agency Management
What You Bring
Why Join Violife?
Ready to build a brand that people don't just buy, but obsess over? Apply now.
What's next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
