Sales and Business Development Manager

Job Description

Job Description

Description :

Location : Although this position can be remote, there is a strong preference for a candidate based out of Ludington, Michigan. Other preferred locations are Northern Ohio or Northern Texas and close to a major airport.

The Company : FloraCraft is a privately held manufacturer who has been in business for nearly 80 years. We are the world’s leading manufacturer of foam products for the craft and floral industries. We possess a unique culture which provides strong work / life balance with a blend of determined focus, collaboration, wellness, community, and family. Our superior supply chain management, best in class merchandising, innovation around foam manufacturing, and commitment to sustainability help foster our long-term customer relationships.

The Role : This Business Development Manager / National Account Manager / Sales Manager position is an exciting opportunity to join an established CPG manufacturer located in the Ludington, MI. The position reports to the VP of Sales and will be a catalyst to driving growth within the National Retail Craft Channel. This position will collaborate with internal departments to provide merchandising thought leadership and enhance brand strategy driving sales activities which support exponential revenue growth. The ideal candidate will demonstrate experience, tactical execution and success in CPG retail sales management.

Role Responsibilities :

• Drive strategic vision and tactical execution to deliver annual and long-range plans.
• Develop strong knowledge of Craft Channel, and Company’s products, processes and core competencies.
• Deliver revenue objectives through robust collaboration with customers and internal personnel creating solutions and products which appeal to assigned Channel.
• Become the internal expert for the Craft Channel who guides the organization toward success.
• Foster customer relationships, up and down the chain of command, by creating credibility, developing trust, deploying consultative selling techniques and providing outstanding service.
• Utilize performance metrics (internal and POS), consumer insights and syndicated data to provide fact-based propositions that accomplish sales and profit objectives for both the Company and customers alike.
• Prepare, conduct and report on customer meetings (video and in-person) utilizing Power Point decks with sales history, defined opportunities, trends etc. that will enhance the consumer experience and provide an action-oriented response.
• Be the lead point of contact for all assigned customer topics, anticipate the customer’s needs, work cross-functionally within the company to help the customer succeed, ensure deadlines are met and customer expectations are exceeded.
• Prepare sales budget and monthly estimate reviews; monitor and approve expenses of direct report(s).
• Assist in the development of annual, long and short-term marketing strategy and plans.

Requirements :