Marketing and Communications Specialist

Position Type : Public Relations / Marketing and Communications Specialist

Date Posted : 11 / 14 / 2024

Location : District Office

Date Available : When Filled

Closing Date : 01 / 20 / 2025Job Title : Marketing & Communications Specialist

Department : Public Relations & Community Engagement

Reports To : Director of Public Relations & Community Engagement

FLSA Status : Exempt

Prepared By : Human Resources

Approved By : Governing Board

Approved Date : 11 / 12 / 24

Educational Equity Statement :

In FUSD, educational equity means putting kids first by providing the resources necessary to attain success. We are committed to educational equity by removing barriers, being inclusive, valuing diversity, and empowering the community.

Job Summary : The Marketing & Communications Specialist will support the Florence Unified School District's goals by implementing communication strategies that enhance community engagement, increase visibility, and accurately represent the district's mission and values. This role involves creating and managing digital and print content, supporting internal and external communications, and promoting district-wide initiatives.

Essential Responsibilities : Content Creation & ManagementDevelop, edit, and publish content for district platforms, including the website, social media channels, newsletters, and other communication outlets.Coordinate and produce engaging materials for district events, including press releases, brochures, and newsletters.Assist in creating graphics, presentations, and multimedia content to support various district initiatives.Community EngagementAct as a liaison between Florence Unified School District and the community, fostering relationships with local organizations, families, and community leaders.Assist in planning and promoting district events, ensuring effective communication and outreach to stakeholders.Monitor and respond to inquiries on social media and other communication channels to maintain a positive district image.Brand and Message AlignmentUphold Florence Unified School District's brand identity across all materials and ensure consistency in messaging that aligns with district goals and values.Conduct regular audits of district communication channels to maintain brand integrity and update content as needed.Media RelationsPrepare media releases and act as a point of contact for media inquiries, under the guidance of the Director of Public Relations.Coordinate interviews, press conferences, and other media opportunities to highlight district achievements, events, and initiatives.Analytics & ReportingTrack and analyze the effectiveness of communication strategies, compiling reports to provide insights and recommendations for future efforts.Monitor web and social media analytics to assess engagement levels and suggest strategies for improvement.Internal CommunicationsCollaborate with district departments to support internal communications that promote positive engagement and awareness among staff.Assist with the design and dissemination of newsletters, updates, and other materials for district staff.Qualifications : To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Education and / or Experience

Bachelor's degree in Communications, Marketing, Public Relations, or related field.Proven experience in marketing, communications, or public relations, preferably within an educational setting.Proficiency in digital content creation, social media management, and knowledge of design software (e.g., Adobe Creative Suite).Strong writing, editing, and proofreading skills.Preferred Qualifications :

Familiarity with school district operations and the specific needs of the Florence Unified School District community.Experience with media relations and event planning.

Work Environment :

This position primarily operates within an office environment at Florence Unified School District's central office, with occasional travel to district schools and community events.

Terms of Employment

Salary based on the Classified Salaried Exempt schedule as established by the Governing Board.

12-month position

Benefits as assigned for the position.

Clearances

AZ DPS Fingerprint Clearance Card

Measles / Mumps / Rubella Immunity / Vaccination

Valid I-9 form

Evaluation Performance of this position will be evaluated annually by the Director of Public Relations and Community Engagement in accordance with Governing Board Policy.

Notice of Non-Discrimination :

The Florence Unified School District steadfastly upholds commitment to educational equity, which means putting kids first by providing the resources necessary to attain success. We are resolute in our dedication to educational equity, which involves removing barriers, fostering inclusivity, valuing diversity, and empowering the community.

The Florence Unified School District does not discriminate on the basis of race, color, national origin, sex, age or disability in admission or access to or treatment or employment in its policies, procedures or practices, in compliance with Title VI, Title VII, Title IX, Section 504 and the Americans with Disabilities Act. The lack of English language skills shall not be a barrier to admission or participation in the district's activities and programs. The Florence Unified School District also does not discriminate in its hiring or employment practices.

This notice is provided as required by Title VI of the Civil Rights Act of 1964, Section 504 of the Rehabilitation Act of 1973, Title IX of the Education Amendments of 1972, the Age Discrimination Act of 1975, and the Americans with Disabilities Act of 1990. Questions, complaints, or requests for additional information regarding these laws may be forwarded to the designated compliance coordinator(s) : the District Title IX Coordinator, and / or the District 504 Coordinator, both of which can be located on our web page or in person at 1000 South Main Street, Florence, Arizona. Or by phone at (520) 866-3500.