What are the responsibilities and job description for the Community & Partner Marketing Manager position at Florence?
What We Do :
Florence Healthcare, Inc. (florencehc.com) software reduces the time it takes to deliver medical cures to those who need them. Our industry-leading software is used to streamline clinical trials at over 10,000 research sites, sponsors, and CROs across 45 countries. By the end of the decade, we'll double the pace at which new medicines get to market by doubling the output of trial site teams.
At Florence, we are committed to make the world a better place by accelerating research while providing an environment for our employees where they can be happy in their lives, enjoy their jobs, and grow.
We are happy to share that we have recently earned spots on the following lists : Built In Atlanta Best Midsize Remote Companies to Work For 2023Atlanta Journal Constitution - 8th Best Small Workplace in Atlanta in 2022 and received the "New Ideas Award"Inc Best Places to Work 2022Best & Brightest 2022 AtlantaBest & Brightest 2022 USAWhat You'll Bring to the Team :
Florence Healthcare is seeking a dynamic Community and Partner Marketing Manager to lead the strategy and execution of our customer and industry events, community-building initiatives, and partnership marketing activities. In this role, you will foster meaningful connections, develop scalable processes, and work cross-functionally to generate both new revenue and ongoing customer retention. If you're passionate about bringing people together, driving measurable growth, and championing a community-led approach, we want to hear from you.Branded Event Management
Lead Florence's branded events-including the annual Research Revolution Summits, user conferences, global Florence-managed events, and additional industry tradeshow engagements.Drive the entire event lifecycle : Set budgets, manage schedules, coordinate speakers, handle vendor relationships, craft communications, and promote events for maximum impact.Measure event success through metrics tied to new revenue growth and customer retention, ensuring a strong return on investment.Community Program ManagementBuild and nurture a global community of Florence customers and target personas, driving qualified opportunities through community-led growth.Coordinate all logistics-scheduling, communications, content creation, and resource allocation-to ensure seamless execution of community programs.Manage existing community groups such as the Site Enablement League (100 senior life science executives) and the Executive Advisory Board, working closely with our Chief Clinical Trial Officer and senior executive customers.Develop a pipeline strategy with the Director of Demand Generation, ensuring community programs contribute significantly to lead generation, pipeline growth, and customer retention.Industry Association ManagementMaintain and grow relationships with key industry associations (ACRP, AACI, SCRS, SOCRA, CRO, etc.).Position Florence as a thought leader, coordinating representation by internal KOLs and managing association calendars and events.External KOL ManagementCultivate a network of industry Key Opinion Leaders (KOLs) who can advocate for Florence.Secure speaking engagements and panel placements at industry events to expand Florence's visibility.Partner with the content marketing manager to involve KOLs in creating high-value thought leadership materials.Partnership Marketing ManagementCollaborate with external partners to plan and execute co-marketing initiatives that drive mutual brand awareness and revenue growth.Foster positive relationships with vendors and industry partners, continuously identifying new opportunities for collaboration.Generate leads and MQLs through targeted partnership marketing activities.MeasurementDevelop performance tracking tools to measure community engagement, growth, and impact on overall company revenue.Analyze event and program success to continuously refine strategies and optimize ROI.Key Performance Indicators
Industry Mentions : Frequency of Florence and community programs featured in industry publications.Qualified Leads : Number of qualified leads originating from community-led initiatives.Revenue Generating Engagement : Percentage of current customers actively participating in community programs.KOL Involvement : Volume and level of external KOLs engaged in Florence's community activities.Community Adoption : Number of target customer personas actively involved in our community.An Ideal Candidate Has :
4 years of relevant marketing experience, preferably in event or community management.Proven track record of leading innovative, experiential events with great attention to detail.Exceptional communication skills, both written and verbal, for internal and external stakeholders.Team-oriented mindset with the ability to lead cross-functional initiatives without direct authority.SaaS industry experience is a plus.Bachelor's Degree in Marketing, Business, or a related field.What's in it for you?
Do well.
We offer a competitive compensation package, medical and dental insurance, and office space in the heart of the city.Do good.
We insist that health technology is the highest calling for software development. We pride ourselves on working on something bigger than ourselves; helping advance cures and therapies.Make the leap.
Join our high-output culture to create innovative, modern, and purposeful software solutions.
Florence supports workplace diversity and does not discriminate on the basis of race, color, religion, gender identity or expression, national origin, age, military service eligibility, veteran status, sexual orientation, marital status, physical disability, or any other protected class.
