What are the responsibilities and job description for the Director of Strategic Innovation position at Florida's Natural Growers?
Director of Strategic innovation
Job Id 24-7
- Full Time
- Salaried
- Location: North Lake Wales
As the citrus industry changes, we do too. Our rich history is proof of our ability to evolve and face challenges head-on. Together–as one cooperative–we reflect on where we’ve been and look forward to where we’re going. We are looking for ambitious, open-minded team members who are motivated by our vision for the future of citrus. As a Director Strategic Innovation at Florida’s Natural, you’ll work alongside Growth and Innovation team to drive the innovation strategy for the beverage portfolio, creating and managing a robust pipeline of new products, and fostering a culture of creativity and consumer focus. The Director of Strategic Innovation will oversee portfolio management, identify and leverage market and consumer insights, and ensure the successful execution of new product launches and post-launch evaluations. This role is within the Growth and Innovation Business Unit, serving cross-functional teams including Marketing, R&D, Sales, and Operations.
What you’ll do:
- Lead cross-functional teams to conceptualize, develop, and validate a dynamic pipeline of new beverage products.
- Monitor, analyze, and act on market trends, consumer behavior, and competitive activity.
- Translate insights into actionable opportunities for product and portfolio development.
- Develop and maintain the beverage innovation portfolio, ensuring alignment with company growth objectives and market trends.
- Foster an environment that encourages creativity, experimentation, and calculated risk-taking.
- Champion innovation best practices and tools within the organization.
- Design and execute market research initiatives to identify unmet needs, test concepts, and validate new product opportunities.
- Design and execute market research initiatives to identify unmet needs, test concepts, and validate new product opportunities.
- Evaluate new product performance post-launch, measuring against key metrics such as sales, market share, and consumer feedback.
What we’re looking for:
- Bachelor’s degree in Business with a minor in Marketing required
- MBA preferred.
- Certification in Design Thinking or Agile Methodology a plus.
- 10 years of experience in Brand Management/Innovation with CPG Food/Beverage companies with at least 5 years in Innovation role(s).
- Proven track record of leading end-to-end product innovation processes from concept to commercialization.
- 5 years of experience in cross-functional team leadership.
- Deep understanding of consumer insights, market research methodologies, and trend analysis.
- Practical experience with tools like Nielsen, IRI, Mintel, and consumer panels.
- Strong project management skills, with the ability to juggle multiple priorities and meet tight deadlines.
- Excellent communication and presentation skills to influence stakeholders across all levels of the organization.
- Resourceful in finding cost effective research and creative solutions to mine consumer insights, developing new product concepts, and testing market potential.
- Must be able to work on-site two days per week.
- Role is non-relocation eligible; candidates must reside within commuting distance.
- Resilient self-starter who thrives in an environment that is face paced and is able to adapt to changing environments/situations
What we provide
- Medical, Dental and Vision benefits
- 401k
- PTO
- And more!
About Florida’s Natural
We are a farmer-owned cooperative of more than 1,000 citrus growers and over 800 employees. Since 1933, generations of growers have been dedicated to bringing the highest-quality citrus products to the homes of America. Our humble beginnings have kept us grounded as we’ve grown into the largest citrus cooperative in Florida, and the second-largest orange juice producer in the country. We’re proud to say our juice is a premium blend from our Florida groves and the World’s premier citrus-growing regions.
We are a farmer-owned cooperative of more than 1,000 citrus growers and over 800 employees. Since 1933, generations of growers have been dedicated to bringing the highest-quality citrus products to the homes of America. Our humble beginnings have kept us grounded as we’ve grown into the largest citrus cooperative in Florida, and the second-largest orange juice producer in the country. We’re proud to say our juice is a premium blend from our Florida groves and the World’s premier citrus-growing regions.
Apply to join our growing community and expand the possibilities of your career.
FLORIDA’S NATURAL CAREERS
Our cooperative keeps you growing
Our cooperative keeps you growing
All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability. Florida’s Natural Growers also maintains affirmative action programs to implement our equal employment opportunity policy.
