What are the responsibilities and job description for the Marketing Director - Healthcare position at Florida Senior Living?
Discover a premier health care facility where exceptional care meets a compassionate touch. We are committed to providing high-quality, personalized services tailored to each individual’s needs. Our facility offers a wide range of care options, from short-term rehabilitation to long-term care, all delivered by our skilled and dedicated team.
Are you an accomplished Marketing Director ready to take your career to the next level?
We’re on the hunt for a dynamic, results-driven leader to join our healthcare team in the vibrant Jacksonville market. If you're passionate about making an impact, building strong relationships, and driving growth in a fast-paced industry, this is the perfect opportunity for you!
#2025
The Marketing Director is a key role focused on cultivating relationships with referral sources, such as hospitals, clinics, and senior-service organizations. This individual will be responsible for managing the intake process to ensure the smooth transition of residents from various sources, including home settings and healthcare facilities. The Marketing Director will also be instrumental in boosting the facility's visibility and ensuring the achievement of census and occupancy goals.
Key Responsibilities:
-
Building Referral Relationships:
Actively foster relationships with hospitals, clinics, social workers, and case managers to increase referral volume.
Conduct daily visits to hospital facilities (when permissible) to engage with healthcare professionals and raise awareness of the facility’s services.
-
Coordinating Admissions:
Oversee the coordination and collection of all required documentation for prospective residents, ensuring proper intake of clinical, demographic, and insurance information.
Serve as the primary point of contact between the facility and healthcare professionals to ensure smooth transitions for patients from hospitals or other care settings.
-
Social Media and Marketing Strategy:
Lead and supervise the marketing team to manage the facility’s social media presence, ensuring content is relevant, engaging, and in line with the organization’s goals.
Plan and execute marketing campaigns to promote services and increase brand visibility within the community.
-
Educational Outreach:
Provide in-service programs and training sessions for physicians, hospital staff, community groups, and potential referral sources to inform them about sub-acute care services and other facility offerings.
-
Networking and Community Relations:
Strengthen partnerships with local healthcare professionals, physicians, and organizations to expand referral networks and ensure a steady stream of admissions.
Conduct pre-admission meetings with potential residents, families, and healthcare staff to ensure all necessary information is gathered for a seamless transition.
-
Performance Reporting and Data Analysis:
Regularly track and report on the progress of referral efforts, census numbers, and marketing initiatives.
Utilize data to provide management with insights and adjust strategies as needed to meet goals.
-
Goal Setting and Strategic Planning:
Assist with setting annual marketing objectives and contribute to overall facility growth strategies.
Help guide the development of strategies that will drive occupancy and contribute to the financial success of the facility.
-
Census Management:
Take ownership of census development to ensure that occupancy targets are met and exceeded. Collaborate with other departments to achieve organizational goals.
Required Skills and Qualifications:
- A Bachelor’s degree in Business Administration or related field, or a minimum of 3-5 years of experience in healthcare marketing or a similar field.
- Exceptional communication skills, both written and verbal, with a strong ability to establish relationships with referral sources and healthcare professionals.
- Proficiency with electronic systems, databases, and Microsoft Office Suite.
- Strong organizational and time management abilities, with the ability to prioritize and manage multiple tasks.
- Knowledge of state and federal regulations concerning admissions and healthcare facility standards.
- Experience in creating and implementing social media and marketing strategies.
- Ability to work collaboratively with internal teams, including supervisors, staff, and department heads.
The Marketing Director is a key role focused on cultivating relationships with referral sources, such as hospitals, clinics, and senior-service organizations. This individual will be responsible for managing the intake process to ensure the smooth transition of residents from various sources, including home settings and healthcare facilities. The Marketing Director will also be instrumental in boosting the facility's visibility and ensuring the achievement of census and occupancy goals.
Key Responsibilities:
-
Building Referral Relationships:
Actively foster relationships with hospitals, clinics, social workers, and case managers to increase referral volume.
Conduct daily visits to hospital facilities (when permissible) to engage with healthcare professionals and raise awareness of the facility’s services.
-
Coordinating Admissions:
Oversee the coordination and collection of all required documentation for prospective residents, ensuring proper intake of clinical, demographic, and insurance information.
Serve as the primary point of contact between the facility and healthcare professionals to ensure smooth transitions for patients from hospitals or other care settings.
-
Social Media and Marketing Strategy:
Lead and supervise the marketing team to manage the facility’s social media presence, ensuring content is relevant, engaging, and in line with the organization’s goals.
Plan and execute marketing campaigns to promote services and increase brand visibility within the community.
-
Educational Outreach:
Provide in-service programs and training sessions for physicians, hospital staff, community groups, and potential referral sources to inform them about sub-acute care services and other facility offerings.
-
Networking and Community Relations:
Strengthen partnerships with local healthcare professionals, physicians, and organizations to expand referral networks and ensure a steady stream of admissions.
Conduct pre-admission meetings with potential residents, families, and healthcare staff to ensure all necessary information is gathered for a seamless transition.
-
Performance Reporting and Data Analysis:
Regularly track and report on the progress of referral efforts, census numbers, and marketing initiatives.
Utilize data to provide management with insights and adjust strategies as needed to meet goals.
-
Goal Setting and Strategic Planning:
Assist with setting annual marketing objectives and contribute to overall facility growth strategies.
Help guide the development of strategies that will drive occupancy and contribute to the financial success of the facility.
-
Census Management:
Take ownership of census development to ensure that occupancy targets are met and exceeded. Collaborate with other departments to achieve organizational goals.
Required Skills and Qualifications:
- A Bachelor’s degree in Business Administration or related field, or a minimum of 3-5 years of experience in healthcare marketing or a similar field.
- Exceptional communication skills, both written and verbal, with a strong ability to establish relationships with referral sources and healthcare professionals.
- Proficiency with electronic systems, databases, and Microsoft Office Suite.
- Strong organizational and time management abilities, with the ability to prioritize and manage multiple tasks.
- Knowledge of state and federal regulations concerning admissions and healthcare facility standards.
- Experience in creating and implementing social media and marketing strategies.
- Ability to work collaboratively with internal teams, including supervisors, staff, and department heads.
Building Referral Relationships:
Actively foster relationships with hospitals, clinics, social workers, and case managers to increase referral volume.
Conduct daily visits to hospital facilities (when permissible) to engage with healthcare professionals and raise awareness of the facility’s services.
Coordinating Admissions:
Oversee the coordination and collection of all required documentation for prospective residents, ensuring proper intake of clinical, demographic, and insurance information.
Serve as the primary point of contact between the facility and healthcare professionals to ensure smooth transitions for patients from hospitals or other care settings.
Social Media and Marketing Strategy:
Lead and supervise the marketing team to manage the facility’s social media presence, ensuring content is relevant, engaging, and in line with the organization’s goals.
Plan and execute marketing campaigns to promote services and increase brand visibility within the community.
Educational Outreach:
Provide in-service programs and training sessions for physicians, hospital staff, community groups, and potential referral sources to inform them about sub-acute care services and other facility offerings.
Networking and Community Relations:
Strengthen partnerships with local healthcare professionals, physicians, and organizations to expand referral networks and ensure a steady stream of admissions.
Conduct pre-admission meetings with potential residents, families, and healthcare staff to ensure all necessary information is gathered for a seamless transition.
Performance Reporting and Data Analysis:
Regularly track and report on the progress of referral efforts, census numbers, and marketing initiatives.
Utilize data to provide management with insights and adjust strategies as needed to meet goals.
Goal Setting and Strategic Planning:
Assist with setting annual marketing objectives and contribute to overall facility growth strategies.
Help guide the development of strategies that will drive occupancy and contribute to the financial success of the facility.
Census Management:
Take ownership of census development to ensure that occupancy targets are met and exceeded. Collaborate with other departments to achieve organizational goals.
